You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Barclays is out today with a fresh report with that covers consumer smartphone upgrade intention, iPhone interest, a new projection for iPhone average selling price, and more.

Today’s news from analyst Mark Moskowitz and company shares that in a survey of about 1,000 consumers (from the US, UK, China, and Germany), 62% say they will upgrade their smartphone in the next year, while 72% plan on doing so in the next 18 months.

Of those planning on buying a new smartphone, Apple was the most popular choice with 54% planning on choosing an iPhone. Even better news for Apple is that 35% said they would pick up the iPhone X.

The report notes that iPhone X interest is considerably higher now that the device has been available for about a month. A Barclays survey back in August found just 18% of would be iPhone buyers saying they would spend $1,000+.

With expected strong sales of the iPhone X, Barclays has put its estimate for ASP at a record $823. However, that number could be lower in reality as the survey also found that 31% of iPhone buyers would be opting for a legacy model.

Other positive news for Apple from the survey included 23% of non-iPhone users planning on switching to an iPhone (a huge 37% of switchers coming from the important Chinese market).


Check out 9to5Mac on YouTube for more Apple news:

FTC: We use income earning auto affiliate links. More.

About the Author