The brilliant minds at r/apple have uncovered a brilliant Easter egg hiding in plain sight in a recent iPhone X ad, and frankly I’m envious that I didn’t make this connection first.

We’ve heard numerous stories of distracted Apple employees accidentally walking into the glass panes of Apple Park — visually pleasing but practically risky — which has resulted in a few 911 emergency calls and safety stickers being deployed.

As Reddit points out, Apple’s original iPhone X marketing ad may have captured (predicted?) this occurrence perfectly back in September:

via GIPHY

Under the description of “Apple marketing was really inspired after moving into the campus…”, I admittedly thought this was a cleverly produced mockup just poking fun at the Apple Park pains story. After triple checking the original ad, however, my mind is pretty blown:

Bravo, leo-g. Unlocking your office door with Face ID: not supported.

At any rate, the design/function issue sounds somewhat serious — at least according to the 911 call transcripts:

Dispatcher: …so tell me exactly what happened.

Caller: We had an individual who ran into a glass wall pane and they hit their head. They have a small cut on their head and they are bleeding, slightly disoriented. We have on site security with them right now.


Subscribe to 9to5Mac on YouTube for more Apple news:

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author