The paperwork ad shows workers in cubicles struggling with masses of papers, while an iPad owner sits in their garden amending a lease agreement using an Apple Pencil to highlight some sections and cross out others.
‘iPad + Notes’ shows school students dropping huge binders on their desk and flicking through them, while the iPad owner has a clean desk. They are quickly able to pull up the right note, and to again use the Apple Pencil to annotate it.
‘iPad + Travel’ shows airline passengers flying coach struggling to continue working on their laptops during the meal service, while the iPad owner simply lifts the device and continues with the creation of their presentation.
Finally, ‘iPad + Stuff’ is also travel-focused, showing people cramming stuff into their bags, while the iPad owner has their sketchbooks, city guides, podcasts, books and checklists all stored on their device.
The videos are currently showing up on Apple’s asian and middle-east YouTube channels, and are likely to make it to the US one shortly. Check them out below.