Those waiting in line for new iPhones are one of Apple’s most visible forms of free marketing – so it’s perhaps not surprising that competitors sometimes try to hijack the event. Samsung picked a particularly dumb way to do it back in 2015, but Huawei has been a little smarter …

Rather than try to sell phones to dedicated Apple fans, CNET reports that Huawei instead handed out free power banks. Ok, the packaging of course took a dig at Apple, suggesting that the battery life wasn’t up to scratch.

Here’s a power bank. You’ll need it. Courtesy of Huawei.

The company handed out some 200 of the 10,000mAh power banks to customers waiting in line at the Singapore Apple Store.

The stunt was to draw attention to the battery life of the company’s P20 smartphone. Our sister site, 9to5Google, did cite that as a key feature when reviewing the phone.

As usual with Huawei, there’s a huge battery in the P20 Pro. The 4,000 mAh power pack easily lasts me a full day of use every single day. I tested the P20 Pro as my daily driver for well over a month and during that time I never once found myself seeing the phone die before going to bed. In fact, the lowest it ever got was about 10%. On average I was able to easily hit 4-6 hours of screen time as well.

Sure, it’s a bit of a cheap dig, but if you’re queuing up overnight for a phone, some extra juice for your existing one is going to be pretty welcome, so as marketing stunts go, it’s not a bad one.

Check out 9to5Mac on YouTube for more Apple news:

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

Ben Lovejoy's favorite gear