A new survey from analyst firm Piper Jaffray asked consumers what brands and products they’re most excited about this holiday season. Specifically for teens, Apple beat out Nike as the number one brand with AirPods at the top of the list.

Along with the huge success of AirPods over the last few years, the fully wireless earbuds became a humorous meme last holiday season with “AirPods for Christmas” even trending on Twitter last December.

This year the hype looks like it will only grow with AirPods Pro launching recently and a new survey from Piper Jaffray (via CNBC) shows that teens have named Apple as the top brand with AirPods as the most wanted product.

Another finding from the survey was that 46% of respondents plan to do their holiday shopping online.

With Apple’s AirPods lineup running the spectrum from around $140-$250 (Apple Watch Series 3 from $129), and demand looking positive, it should shape up to be a killer holiday season for the company’s Wearables category.

FTC: We use income earning auto affiliate links. More.

Hyper 100W GaN USB-C charger

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Michael Potuck

Michael is an editor for 9to5Mac. Since joining in 2016 he has written more than 3,000 articles including breaking news, reviews, and detailed comparisons and tutorials.