Apple announced its virtual fall event will be held on September 15 and in the artwork for the announcement, a little AR Easter is found.

When heading to Apple’s Events website you’ll see the date and time for the September “Time Flies” event along with an option to add it to your calendar. But on iPhone and iPad, you can tap on the September event logo to open a little hidden AR experience.

When it first appeared, trying to load the AR experience was giving an error about requiring a newer version of iOS (even on devices running iOS 14).

But now the AR experience is up and running and includes a whimsical animation of the September event logo and then an animation of the 9.15 date of the event.

Notably, the latest expectations are that the September 15 “Time Flies” event will be focused on Apple Watch and iPad with the iPhone 12 announcement coming in October.

Apple’s new SVP of marketing, Greg Joswiak shared the AR graphics in front of the Steve Jobs Theater:

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About the Author

Michael Potuck

Michael is an editor for 9to5Mac. Since joining in 2016 he has written more than 3,000 articles including breaking news, reviews, and detailed comparisons and tutorials.