We noted earlier this week that the $799 iPhone 12 actually costs $829. The $799 ‘from’ pricing announced by Apple during the keynote turned out to include a $30 discount available only from AT&T and Verizon.

T-Mobile and Sprint have now matched this discount …

The misleading pricing by Apple came as something of a surprise.

In an incredibly sneaky move, it turns out the iPhone 12 does not actually cost $799 as advertised. If you go to the website and look at the pricing for the iPhone 12, the SIM-free price is actually $829. The iPhone 12 mini is similarly $729, and not $699.

The top-line advertised prices actually include a $30 carrier discount, which is only available on AT&T and Verizon plans. That means if you are buying SIM-free unlocked or through T-Mobile or Sprint, the phone cost is $829. The same holds for the iPhone 12 mini.

The real price of the iPhone 12 mini is $729, unless you are eligible for the $30 discount through AT&T or Verizon.

This leaves the $829 pricing from Apple if you want a SIM-free phone.

The T-Mobile and Sprint deal was spotted by Walter Piecyk.

The iPhone 12 and iPhone 12 Pro are now available for preorder, with the first customers taking delivery on October 23 – though delivery dates quickly slipped. Note that you no longer get headphones or a charging brick in the iPhone 12 box this year. You do still get a Lightning to USB-C cable.

Shipping times are starting to slip across the board, but especially for the pacific blue configurations. Many new buyers are now be quoted a November 3rd delivery for the pacific blue and certain other configurations.

If you’re after the iPhone 12 mini or iPhone 12 Pro Max, you have a while to wait yet: preorders open on November 6, and will start shipping on November 13.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy's favorite gear