Spotify announced plans for a Clubhouse competitor in March, and has today launched the new service as Spotify Greenroom…

The service is built on Locker Room, a sports-focused live audio app created by Betty Labs. Spotify acquired the company in order to launch its own service.

The Verge reports:

The social audio app, which is similar to Clubhouse, allows users to host live conversations about sports, music, and culture.

Today’s launch doesn’t come with a marquee creator announcement or specific event planned, but instead, the company is taking the opportunity to encourage people to sign up and figure out how they’ll want to use the app. Some of its core functionality, a person close to the situation says, will eventually make its way to the actual Spotify app, so the team will monitor what happens in Greenroom closely […]

Users can sign up with their Spotify login, although it’s not required to use the app. The initial signup flow will also allow users to select their interests from a wider range of topics, like music genres and sports teams.

There will be opportunities to make money from Greenroom. Conversations can be recorded and released as podcasts. Additionally, there will be Spotify funding for some room creators.

Spotify is announcing a creator fund, although details are sparse. People on the app will be paid based on how popular their rooms are and their engagement in them, the source close to the situation says, and exclusive deals with creators are also in the works with announcements likely to come over the summer. It isn’t clear how much money Spotify will dedicate to lure creators to the app, but interested users can sign up more for information here.

One has to feel a little sorry for Clubhouse. After hitting a peak of 9.6 million downloads a month, its popularity subsequently slumped as Twitter and Facebook created their own alternatives, with others still in the works. A unique selling point that anyone can easily copy doesn’t tend to remain unique for long.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

Ben Lovejoy's favorite gear