For unknown reasons, the Apple Online Store is down right now. The ongoing outage began around 3:50 PM PT. Keep in mind that this may be related to a scheduled maintenance rather than the announcement of new products.

Update: The Apple Online Store is back and now Apple’s website features a dedicated “Store” tab.

Apple often takes its online store down to launch new products, as the company does hours before the pre-orders of a new iPhone or Apple Watch. While we don’t know why the Apple Online Store is down, it’s hard to imagine that Apple will introduce a new product today.

The company had already released the new Magic Keyboard with Touch ID early today, as well as upgraded graphic cards to the Intel Mac Pro.

We can confirm that the Apple Store Online outage affects not only the US store, but other countries as well. As usual, we’ll update this article once the issue is fixed — or if Apple releases any new product after that.

Read also:

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Filipe Espósito

Filipe Espósito is a Brazilian tech Journalist who started covering Apple news on iHelp BR with some exclusive scoops — including the reveal of the new Apple Watch Series 5 models in titanium and ceramic. He joined 9to5Mac to share even more tech news around the world.