Skip to main content

Ted Lasso ‘Believe’ Fan Experience taking place in California

One of the most beloved TV series of Apple TV+, Ted Lasso, is holding a “Believe” Fan Experience in California in LAFC, Santa Monica, and DTLA this August.

Attendees will have the opportunity to immerse themselves in a massive tailgate that greets fans with free exclusive Ted Lasso merchandise, biscuits with the boss, the double-decker “Believe Bus,” huge Ted Lasso photo installations, freestyle soccer performers, free food, fun games, fan contests, and a live DJ.

This tailgate will give attendees a chance to feel like part of the AFC Richmond fan club. According to The Drum, “Apple is bringing its fan experience to different neighborhoods of Los Angeles for three one-off events scheduled for August 4, 7, and 8.”

The fan experience comes as Apple premiers the second season of Ted Lasso on Apple TV+, inviting the public “to place their belief in Ted as he pursues an impossible dream of cup glory.”

Not only that, but Apple has also been celebrating the new season of Ted Lasso with Memoji stickers of Ted’s face at Apple Stores as well as unique Today at Apple sessions for turning iconic quotes from the show into iPad art. Apple also held a blue carpet premiere for the show that was attended by Apple executives, including Tim Cook.

Site default logo image

Ted Lasso season 2 debuted as the second most in-demand streaming original, according to data from Parrot Analytics, only trailing the Disney+ series Loki. As the report explained, demand is a “proprietary metric used by Parrot to measure an audience’s appetite for TV content” and is often a “leading indicator of subscriber growth.”

When Ted Lasso debuted last year, it captured a 3.5% demand share globally among streaming services, but season 2 this year has increased that share to 54%.

To participate in the “Believe” Fan Experience, check out dates according to Average Socialite:

  • August 4 (4 p.m. – 7 p.m.) – LAFC Stadium Tailgate Fan Experience
  • August 7 (11 a.m. – 7 p.m.) – The Believe Bus will be in Santa Monica, CA, on the corner of Santa Monica Blvd. and 2nd Ave.
  • August 8 (10 a.m. – 6 p.m.) – (The Row/DTLA) – The Believe Bus will be set up on Dock St. near Smorgasburg LA (777 S. Alameda St. Los Angeles CA 90021)

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications