![](https://9to5mac.com/wp-content/client-mu-plugins/9to5-core/includes/obfuscate-images/images/9to5mac-default.jpg?quality=82&strip=all&w=1600)
As previously promised, the USB-IF has officially announced new branding details that it hopes will alleviate the confusion around USB-C cables. The USB-IF (USB Implementers Forum) says that these new efforts will “unify consumer branding” for cables based on the USB4, USB Type-C, and USB Power Delivery specifications.
As we’ve detailed in the past, it can be quite confusing when trying to find the correct USB-C cable for your devices. Even though the connectors all look the same, USB-C cables all meet different standards for power delivery speeds, data transfer, and more. Here are the highlights of the USB-IF’s announcements today:
- USB-IF establishes new Certified USB Type-C Cable Logos to display cable power capabilities in watts, clearly indicating support for 60W or 240W as defined by the USB Power Delivery 3.1 Specification.
- Certified USB4 Logos updated in parallel to unify branding across the Certified USB Logo Program.
The USB-IF explains:
USB Implementers Forum (USB-IF), the support organization for the advancement and adoption of USB technology, today announced new Certified USB Type-C® Cable power rating logos to clearly indicate the power capabilities of USB-C® cables to consumers. Certified USB Type-C Cables will now feature logos highlighting support for 60W or 240W of power as defined by the recently published USB Power Delivery (USB PD) 3.1 Specification.
![Site default logo image](https://9to5mac.com/wp-content/client-mu-plugins/9to5-core/includes/obfuscate-images/images/9to5mac-default.jpg)
Of course, this still won’t solve the problem of accessory makers who don’t conform to the full USB-IF standards. That’s why the organization says consumers should always “purchase certified products from trusted sources that display USB-IF Certified Logos on packaging, product briefs, or the device, charger, and cable itself.”
Whether or not these new branded details from the USB-IF lead to more clarity in the crowded USB-C ecosystem remains to seen. Nonetheless, the organization hopes that “certified USB solutions ensure interoperability and backwards compatibility in the marketplace.”
FTC: We use income earning auto affiliate links. More.
![](https://9to5mac.com/wp-content/uploads/sites/6/2021/09/Duo-MagSafe-BannerAd-2.jpg?quality=82&strip=all)
Comments