Instagram has introduced automatic captions for videos like its rival TikTok did early last year. As reported by engadget, this feature will be enabled by default for creators, so they won’t have to manually add captions themselves. Automatic captions are only in select languages right now, but Instagram plans to expand to more languages and countries soon.

Automatic captions use artificial intelligence, so the technology won’t be perfect yet. The social media giant expects the caption quality to improve over time as the AI learns. 

This is a step in the right direction in terms of accessibility as well for deaf and hard of hearing users. Not only will creators save time with automatic captions, but they can also expand their audience.

This also supports users who prefer to watch videos without sound. According to invideo’s 2022 video marketing statistics, 92% of consumers watch videos with the sound off – there’s no need to disturb others around you or save the videos to watch later; you can watch them now. 

It will be interesting to see the effects automatic captions have on viewing statistics. While still an up-and-coming feature, this is sure to help creators build their audience and change some viewers’ habits. 

What are your thoughts on this new feature?  Let us know what you think in the comments.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Allison McDaniel

Allison is a News Writer at 9to5Mac covering Apple news and rumors.

You can email her directly at allison@9to5mac.com or catch her on Twitter at @aamcdani