Just days before Apple’s big March 25th event where it will unveil a new subscription news service, the company has revealed plans to support three media literacy programs in the United States and across Europe. Each program shares a similar goal in combating so-called fake news (fictitious stories intended to drive traffic and not spread truth).
News Stories March 19
News Stories March 15, 2016
Apple is finally rolling out its Apple News Format to all publishers, after an initial announcement at WWDC 2015. The format lets anyone, big or small, create rich multimedia stories within the Apple News app, featuring panoramas, videos, animations and more.
Until today, Apple News Format was limited to exclusive launch partners (like Wired) whilst everyone else had to resort to basic RSS import. Publishers interested in using the format should check out the documentation on Apple’s website.
News Stories January 26, 2016
Microsoft today released News Pro, a news delivery service with “hyper-relevant news for your work.” The application utilizes either your Facebook or LinkedIn account for log in and then aggregates news topics and articles around your work-based interests. The idea is similar to Apple’s own News app, and Flipboard, but with a focus on articles and topics related to your day-to-day career. The project seems to be coming out from the Microsoft Garage team, whom have been specializing in experimental projects.
Apple reportedly has plans to work with publishers to support viewing subscription content in its Apple News app, according to Reuters which cites two anonymous sources. Currently, the Apple News app does not support authenticating subscriber log-ins. That means content can’t be behind a pay wall and can only be monetized by web advertising when readers follow through to the publisher’s website or by using iAds. Apple’s iAd network is noticeably going through a shuffle at the moment with the company recently announcing the end of its App Network where developers advertise their apps.
More and more mobile devices are being released every year with better and higher quality cameras, allowing nearly anyone to share the news faster than a major news corporation can even fathom. Founded in 2014 by Thiel fellow John Meyer, Fresco puts a focus on getting citizen journalism the credit it deserves. Today Fresco announced an Apple TV version of their Fresco News app, which curates the best content of the day, and delivers facts on international events in a fresh way.
News Stories January 13, 2016
Apple’s rocky iAd advertising platform is about to see some major changes, says Buzzfeed’s John Paczkowski. According to the report, Apple plans to dismantle its iAd sales team and stop its role as a middleman between publishers and customers:
While iAd itself isn’t going anywhere, Apple’s direct involvement in the selling and creation of iAd units is ending. “It’s just not something we’re good at,” one source told BuzzFeed News. And so Apple is leaving the creation, selling, and management of iAds to the folks who do it best: the publishers.
Apple is phasing out its iAd sales force entirely and updating the iAds platform so that publishers can sell through it directly.
The big news, Buzzfeed notes, is publishers that play ball will take home 100% of the ad revenue generated rather than a 70/30 split with Apple.