Instagram, the photo sharing social network that lacks the resources required to develop an iPad app, is developing support for NFTs. The Facebook-turned-Meta-owned service admits that supporting decentralized technology on a centralized platform is a huge effort, but Instagram has the resources to spare!

The head of Instagram, Adam Mosseri, delivered the non-fungible news today in a calm and collected digital video that almost makes you think this makes sense.

“This week we’re beginning to test digital collectibles with a handful of US creators and collectors who will be able to share NFTs on Instagram. There will be no fees associated with posting or sharing a digital collectible on IG,” says Mosseri.

And maybe it does make sense. Facebook is diving head first into the metaverse pool, and NFTs might make for the perfect pool toys. I actually don’t know because it’s all a level of abstraction beyond my basic imagination that can only think up seeing my Instagram feed on a tablet-sized screen.

If NFT support on Instagram is actually something that scratches an itch for you, these are the details:

  • available for select creators and collectors;
  • blockchain support includes Ethereum and Polygon;
  • wallet support includes Rainbow, MetaMask, and Trust

And that’s about as much NFT talk as I can pretend to understand for now. Follow this helpful Twitter thread from Meta’s Alexandru Voica while I prepare to tell my great grandkids that “back in my day, Instagram was a place for posting pictures.”

As ever, the company position on a proper Instagram for iPad app is that “it would be nice to do, but there’s a lot to do and only so many people, so it hasn’t made the cut,” according to Mosseri. But yay NFTs, right?

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About the Author


Zac covers Apple news, hosts the 9to5Mac Happy Hour podcast, and created