After a report on what Apple users do with their old iPads, analytics firm CIRP has released a study about how Apple News+ subscriptions in the US are growing compared to major publishers like the NYT, WSJ, and WP. Here’s what CIRP found.
Last week we saw a report that some major publishers have become positive on Apple News+ saying it has begun to represent “a substantial stream of direct revenue” and is potentially a saving grace as traffic has been slowing.
While Apple doesn’t break down its Services revenue, its previous quarter results showed an overall 14.2% YoY increase in the category that includes News+. And the new CIRP data says that Apple is outperforming major publishers on subscription growth among Apple users.
Per CIRP, Apple increased its News+ subscriptions in the US from 15 to 24% from 2020 to 2024. Meanwhile, the NYT and WP increased their subscriptions by just 2% with WSJ boosting 3%.
Top comment by Mr_Cruisin
I actually love Apple News Plus. I get great article recommendations, ads are pretty limited/don’t ruin the reading experience, and it lets me support publishers in a way that feels like it’s worth it.
Right now it’s a great way to read the Wall Street Journal without paying for their pricier subscription.
This study by CIRP surveyed Apple device owners, not all consumers, and the firm didn’t share its sample size.
It’s also unclear the mix of Apple News+ subscribers who are paying the standalone $12.99 vs those who are getting News+ with the $32.99 Apple One bundle.
But if nearly 1/4 of US Apple customers are paying for News+ as CIRP’s report shows, the firm highlights that’s “tens of millions of users” that publishers are gaining by being part of Apple’s service.
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