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iPhone takes education, enterprise is next

 OK, this one comes from way back when in March this year. It’s a film produced by students at ACU explaining the many possible educational and social uses for the iPhone.

All incoming ACU freshmen for 2008 will receive an iPhone or iPod touch. The video’s interesting, though the use of the word “iPhone” does get a little annoying at times. 

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Around the Web

Another day, another tale or two: The 3G iPhone will be thinner and cheaper, confirms Cult of Mac; one analyst doesn’t believe the 3G iPhone subsidy chatter; Apple has officially launched its Back to School promotion in the US, offering a free iPod touch or iPod nano to students;  a batch of new universities join iTunes U; Radiohead catalogue hits iTunes; Firefox to grab 20 per cent or more of the browser market next month. Read on…

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ATR analyst Wu's 'underwhelming' Sep. 9 message – in full

Shaw Wu of American Technology Research has chimed in with his predictions for next week’s special Apple event on September 9 – warning it could be "underwhelming". 

"We continue to believe that MacBook Pro and MacBook are due for refreshes with more radical redesigns, but won’t likely be unveiled at this event as the focus appears to be on its non-Mac businesses," he also observed.

 Not so underwhelming to matter a great deal – at least, not to Wu, who chose to maintain his Buy rating and 6-12 month price target of $220. We considered rewriting this release with our own special slant, but figured you may want it straight – here’s what Wu writes…

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iPhone takes seats across US university campuses

We’ve spoken about Apple’s continuing gains in the education sector, and as its Macs grow more popular the company’s educational teams are also pushing forward the message that its mobile devices – the iPod touch and the iPhone – could play a critical part in the future digital classroom.

It’s no great stretch of the imagination – companies like Studywiz and others have been creating, developing and selling solutions to educators that bridge the gap between classroom and home on the back of the iPod for years now – and the feedback from schools and administrators is that making education interesting, relevant and fun actually generates results.

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Apple leads in digital media, mobile computing – analysis

 Despite economic challenges and investor jitters at Apple’s proposed lower-than-anticipated profit margins, current weakness in the stock is a buying opportunity, said American Technology Research analyst, Shaw Wu.

"We continue to see Apple as the best play on digital media in the home and a large beneficiary of the shift to mobile computing," Wu wrote. 

Wu also thinks the recession’s bite will be felt first among value-conscious consumers, rather than the slightly higher income customers who form Apple’s base. "In two of its three big franchises, Mac and iPhone, penetration is very low and starting in the higher-income demographics. The disturbance in the macroeconomic environment is within lower-income demographics and financial institutions with exposure and impact to overall liquidity.

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Under the radar – 10am GMT October 12

Good morning and welcome to Monday, after a pretty quiet weekend on the Apple news front: today’s highlights led by BSkyB taking a shot at iTunes while the US Army has adopted a video surveillance system – based on Macs.

Read on too for some small Mobile Me improvements, the iPhone’s on its way to the United Arab Emirates, Teens love their iPhones (and don’t really ever buy a Zune – who does?), Sirius brings satellite radio to the iPhone and some analysts think Apple’s trading close to its maximum now (we don’t agree, BTW). Read on…

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Intel's Light Peak 10Gb bus standard is actually Apple's

Engadget has an interesting little extra information on the Light Peak 10Gb bus standard that Intel curiously demonstrated on a Hackintosh this week.  Now we know why they used a ‘Hackintosh’ – it actually wasn’t a Hackintosh but a real Apple Blue Motherboard. 

It turns out that Apple has developed the standard and was instrumental in bringing it on board over at Intel.  Instrumental in this case means Steve Jobs aguing with Intel chief Paul Paul Otellini about getting the product into new motherboards.

10Gbs is fast.  It is 10 times faster than Gigabit Ethernet (and is duplex meaning both tx and rx are 10Gb as the same time).  That is also faster than the DisplayPort connector that connects Apple’s displays.   The video below shows a video card driving an HD monitor while a 2 GB file copy transpires in a few seconds.