Apple clearly loves its new holiday ad: it has now featured it on the Apple.com homepage, with links to both the ad and the ‘full home movie.’
The ad has been generally well-received, with most describing it as endearing – replacing Apple’s usual product-focused approach with story-telling based on how the phone might be used. Apple used a similar approach with a recent iPad Air commercial, shown below.
[youtube=http://www.youtube.com/watch?v=B8Le9wvoY00]
Two of Apple’s most active Twitter users, CEO Tim Cook and SVP Marketing Phil Schiller have also tweeted out the YouTube link.
Happy Holidays to all of our amazing customers! http://t.co/eonnck8cDF
— Tim Cook (@tim_cook) December 18, 2013
https://twitter.com/pschiller/status/412798014835535872
It is clearly something Apple is proud of and maaaybe its ad of the year?
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And then there’s Microsoft/Nokia’s stunning marketing for the season…
http://youtu.be/Q7xVrI-tUIQ
Caution…two minutes plus of your life that can never be recovered.
Wow, I honestly can’t imagine why that ad ever got approved. Makes me want to run away from their product, not embrace it.
Even if your a fanboy of MS/Nokia, that video should make them squirm and want to go potty.