Skip to main content

What Steve Jobs got right and wrong about the web back in 1996 [Video]

[youtube=https://www.youtube.com/watch?v=6Z8O9MfqjpI]

Even a man as visionary as Steve Jobs is going to have his hits and misses. In a bunch of interviews given around 1995 and 1996, Jobs was already predicting the importance of ecommerce.

About 15% of goods and services in the US are sold from catalogues or via television. All that’s going to go on the web and more. Billions and billions, soon tens of billions of dollars worth of goods and services are going to be sold on the web.

But as Business Insider noted from a 1996 Wired interview, he didn’t get everything right. It’s hard to even remember a time when Google wasn’t the first place we started when researching anything from a new gadget to traffic conditions, yet Jobs didn’t see us using the web as a source of information.

We live in an information economy, but I don’t believe we live in an information society. People are thinking less than they used to. It’s primarily because of television. People are reading less and they’re certainly thinking less. So, I don’t see most people using the Web to get more information. We’re already in information overload. No matter how much information the Web can dish out, most people get far more information than they can assimilate anyway.

He was right about the information overload part, but didn’t predict how using the web as an information source could enable us to cut through to the precise information we need.

Steve Jobs has of course been featuring in video form in the ongoing antitrust lawsuit regarding the iPod, and is still having patents awarded in his name long after his passing.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

  1. LOVE AMERICA (@boy200m) - 10 years ago

    he got all of it right

  2. airmanchairman - 10 years ago

    Don’t forget The Knowledge Navigator from the early 1990’s, the sum total of Apple’s projections of future technology, most of which (software at least) is still beyond our capability today:

    https://www.youtube.com/watch?v=9bjve67p33E

Author

Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


Ben Lovejoy's favorite gear

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications