Marcus Mendes is a Brazilian tech podcaster and journalist who has been closely following Apple since the mid-2000s.
He began covering Apple news in Brazilian media in 2012 and later broadened his focus to the wider tech industry, hosting a daily podcast for seven years.
Today, Marcus co-hosts several tech-focused shows at Gigahertz FM, a Brazilian podcast network he co-founded in 2022 with 9to5Mac’s own Guilherme Rambo. Outside of Gigahertz FM, he also hosts IA Sob Controle, a podcast featuring in-depth interviews and news about artificial intelligence.
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As Apple continues its years-long breakup with Qualcomm, the chipmaker’s CEO says he is already looking beyond the iPhone, as he tries to reassure investors that the company’s long-term plans don’t depend on Cupertino’s roadmap.
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WhatsApp is getting its own version of OpenAI’s Custom GPTs, Google Gemini’s Gems, and so on. These are custom-made chatbots that can be created without a single line of code and with whom the user can have conversations afterward.
Here’s how it’s going to work.
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As noted by 404 Media, Apple has quietly updated its Transparency Report page with data from January through June 2024, revealing some interesting trends in the cat-and-mouse game between the company and worldwide governments regarding our data.
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Yesterday, 9to5Mac exclusively reported a handful of iOS 26 features that Apple has been working on and may announce on WWDC for its native apps. Today, we are sharing five previously unreported AirPods features that may also be announced as early as Monday, during the keynote.
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In the aftermath of a meeting between Egypt’s Minister of Investment and Foreign Trade and Apple’s Director of Government Affairs for the Middle East and Pakistan, Egypt is hoping to convince Apple to expand its footprint in the country.
Apple’s Answer? “Sure, I mean, we’ll see, yeah.”
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At The Information’s The Future of Influence event on Tuesday, Substack co-founder and CEO Chris Best praised recent changes to Apple’s App Store policies, calling them “fantastic”, and a major win for independent media.
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Next Monday at 1 PM ET, Apple will unveil its biggest OS redesign since iOS 7, its biggest OS rename ever, and, lack of Apple Intelligence blow-away notwithstanding, a slew of welcome features and improvements across all its operating systems.
And while much of the spotlight will probably shine on the visual overhaul, 9to5Mac has learned that Apple has also been quietly preparing a handful of enhancements to everyday apps like Messages, Music, Notes, and even CarPlay. Some of which could be announced as early as next week.
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Apple is planning to overhaul its chip design for the 2026 iPhones, in a move that could mark the first time it uses advanced multi-chip packaging in a mobile device. It sounds complicated, but here’s what this means.
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Apple’s big WWDC25 keynote is just days away. And as it’s been doing for the past few years, the company has released its official “Hello” playlist to help set the mood, whether you’re a developer or just here for the vibes.
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While the Apple Vision Pro may offer a glimpse into Apple’s, well… vision for gesture-based spatial computing, it’s still an awkward fit for traditional gaming. Coming next week, that may change.
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Like it did last year, Apple officially unveiled the 2025 Apple Design Awards winners a few days before WWDC. And while this time around, Spatial Computing didn’t get its own category, apps built for Apple Vision Pro played a larger role than ever.
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Following the breakout success of ‘Your Friends and Neighbors’, which stars Jon Hamm and wrapped its first season last week, Apple has extended its deal with showrunner Jonathan Tropper, Deadline reports.
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After months of EU regulators breathing down its neck, Apple is finally seeing a happier kind of headline from across the Atlantic. And it comes courtesy of the new iPhone 16e.
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If you’re Apple, this is the kind of internal document that you knew existed, but still hits hard. Especially in the middle of a global antitrust reckoning and internal… whatever the heck is going on in there.
A recently unsealed OpenAI file outlines the company’s ambitions for ChatGPT. In short? They’re coming for Siri with everything they’ve got.
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WhatsApp is gearing up to launch a long-awaited feature: usernames. With usernames, users will be able to connect with others without sharing their actual phone number.
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As we get closer to this year’s WWDC keynote, Apple has flipped the switch on its traditional X hashmoji.
The custom icon now appears automatically next to any post that includes #WWDC25, and it should look pretty familiar to anyone who’s seen Apple’s promotional art for the event.
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Beats has tapped in yet another rising athlete for its years-long campaign associating its products with a mix of performance and style. This time around, the ad is pretty cool. Literally.
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The 2025 edition of the Fortune 500 is out, and Apple once again ranked near the top, while Walmart and Amazon remained firmly planted in first and second place, respectively, for the sixth straight year. Alphabet, meanwhile, was the most profitable company in the top 10.
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A few days ago and fifteen years too late, Meta released an official iPad app for WhatsApp. And while many celebrated the end of one of the most inexplicable software holdouts in App Store history, others asked the most obvious follow-up question: “Thanks! Can we have Instagram next?”
Yes, as it turns out.
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Here’s a fun one for Mac nostalgia fans: a new project by hobbyist Nick Gillard has taken the idea of mini retro builds to a whole micro level.
Called the pico-mac-nano, this is a working replica of the original Macintosh that stands just 62 millimeters tall (that’s 2.4 inches for you, Casey Liss). And what’s more, you can actually run MacPaint and MacWrite on it.
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While in today’s edition of Power On, Bloomberg’s Mark Gurman mentioned a quiet but meaningful upgrade coming to Apple’s SwiftUI framework, 9to5Mac has learned of a second welcome improvement for developers who have been eager but unable to go all-in on SwiftUI app development.
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Long-time 9to5Mac readers will remember that the native Shortcuts app started as an indie project called Workflow, a clever, approachable tool that made automation fun and accessible to less technical users.
Today, Shortcuts remains a powerful utility, particularly on the Mac. However, compared to how agentic AI tools have reshaped how we think about automation, it’s feeling a bit stagnant. That may be about to change.
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According to Mark Gurman in his latest Power On newsletter, Apple insiders “believe that the conference may be a letdown from an AI standpoint,” highlighting how far behind Apple still is. Still, Apple has a few AI-related announcements slated for June 9.
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Things have been quiet on the Apple Watch front lately. Too quiet. In fact, sales are down for the second year in a row, and just last quarter, Xiaomi overtook Apple to become the top wearable brand worldwide.
The good news is that the Apple Watch line is due for a refresh. Here’s what’s coming.
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