18-karat Stories March 29, 2015

After hiring a new team of fashion sales and marketing experts from Yves St. Laurent, Louis Vuitton, and Burberry, Apple has developed a unique Apple Store purchasing experience just for the 18-karat gold Apple Watch Edition, according to sources briefed on the launch plans. When a customer interested in the Apple Watch Edition enters the store, he or she will be given no-wait access to a dedicated Expert, who will provide a personalized “journey” from the beginning of the appointment until the end, as much as one hour later. There will even be a new option for at-home video conferencing rather than in-store personal setup. By design, it will be more “elegant” than the budget-focused experience Apple Watch Sport customers receive…

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18-karat Stories February 20, 2015

Despite speculation to the contrary, Apple does in fact plan to sell an array of bands as separate accessories for the Apple Watch at launch, according to sources. So far Apple has only shown the Watch in pre-assembled collections, which reduces their potential for customization, but our sources say that Apple’s retail outlets will be stocked on day one with individual straps so customers can easily mix and match the looks of their Watches.

While Apple has hinted at millions of combinations of Apple Watch when considering the various watch faces and interchangeable strap combos, up until now we’ve not had confirmation that straps would be available to purchase separately alongside the Apple Watch at launch. expand full story

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18-karat Stories February 17, 2015

Can you guess the price of the gold Apple Watch? There has been a lot of speculation about how much the 42mm and 38mm versions of the 18-karat Apple Watch Edition will cost, but we wanted to poll the 9to5Mac community to see where everyone stands. Put your guess in the comments, vote using the polls below, and we’ll check back in April to point fingers, etc.

[tweet https://twitter.com/markgurman/status/567751716188487682]

We do have some clues about how much it might cost: We reported recently that Apple Stores are being prepped with jewelry store-style touches for the Apple Watch launch, including safes that will store the expensive 18-karat gold Watch Edition models. That could be a hint that we’re looking at a product pricier than anything Apple currently has in stock at its stores. expand full story

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