A7 chip Stories December 17, 2013

Qualcomm employee said Apple’s 64-bit A7 chip was Spinal Tap moment

If Qualcomm seemed rather taken by surprise by Apple’s use of a 64-bit chip in a smartphone, first dismissing it as a gimmick and then hastily backtracking and announcing it would be making 64-bit smartphone chips itself, that’s because it was, says Dan Lyons in a nicely-written piece on HubSpot. The piece includes what has to be a strong contender for tech quote of the year:

The 64-bit Apple chip hit us in the gut,” says the Qualcomm employee. “Not just us, but everyone, really. We were slack-jawed, and stunned, and unprepared. It’s not that big a performance difference right now, since most current software won’t benefit. But in Spinal Tap terms it’s like, 32 more, and now everyone wants it.”

The reference is to a scene in the 1984 mockumentary This is Spinal Tap where the band proudly shows an amp that goes all the way up to 11, explaining that “it’s one louder.” What Qualcomm missed was that while 64-bit smartphone chips may be of limited immediate value, the A7 made for a compelling marketing sell, leaving other companies scrabbling to catch up.

Qualcomm has just created a 64-bit version of its Snapdragon SOC and expects to see it appearing in Android phones sometime in the second half of next year.

A7 chip Stories November 26, 2013

Procreate for iPad updated with iOS 7 redesign, 64-bit support, 4k canvas, more

Procreate, the powerful sketching app for iPad and 2013 WWDC Apple Design Award winner, received a major update to version 2 today bringing with it support for the 64-bit Apple A7 chip as well as a new 4k resolution canvas.

The update also includes an iOS 7 redesign and a new icon to match as well as several performance enhancements.

Procreate 2 is a free update to existing users and $5.99 on the App Store for new customers. Happy creating!

Full change log below:

A7 chip Stories June 24, 2013

MacRumors has posted additional images of a prototype iPhone 5S this morning, adding to the increasing leaks of the upcoming device. Rather than using the A6X chip that is in the current-generation iPad, MacRumors speculates that the new processor’s model number means the next iPhone’s chip will be an A7.

In addition, the new iPhone will sport dual-LED flash. Of note, the two LEDs seem to be different colors: expand full story

A7 chip Stories April 10, 2013

Korea Times posts its latest ‘Apple moving away from Samsung’ claim

The Korea Times claims that Apple has excluded Samsung from development of the A7 chip expected to be used in next year’s iPhones and iPads, citing un-named Samsung parts suppliers who say that all A7 chip production will be handled by the Taiwan Semiconductor Manufacturing Company (TSMC).

The chasm between Samsung Electronics and Apple is expected to widen further as the U.S. electronics giant has excluded its Korean rival from a project to develop A7 application processors, due to be released in the first half of next year.

The paper regularly claims that Apple is abandoning Samsung as a supplier, and is regularly wrong …

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