Ad Age

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Apple’s latest TV ad for iPhone 5s

Following a report earlier this month that claimed Apple is in the process of moving its TV advertising in-house as it loosens ties with long-time partner TBWA. Today, AdAge adds more to the story noting Apple has been aggressively hiring from other ad agencies as well as “pitting TBWA/MAL against this internal agency with “jump balls” to mine the best creative ideas.” 
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As noted in a report today from Ad Age (via MacRumors), Apple is now allowing non-developers to access and use the iAd Workbench platform.

At the onset of its mobile-ad business, Apple extended olive branches to a select group of brands, promising premier reach. But advertisers pushed back against its pricey offerings. Now, it appears Apple has concluded money in mobile ads comes from a wide net; in short, it’ll look more like Google.

Previously, iAd Workbench users had to at least be enrolled in Apple’s $99/year registered developers program, but now opening an iAd Workbench account will only require an Apple ID which is free to create with any Apple service or device. Ad Age reports that customers using iAd Workbench can choose between payment based on cost-per-click or cost-per-thousand impressions, although rates are currently not clear.
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According to a new report from Ad Age, Apple is planning to offer a new option for how iAds are presented on its iOS platform. The new iAd option will allow included video content to play automatically at full screen rather than being prompted by tapping a more subtle banner. While interstitial iAds are already possible for iAds presented on the iPad meant for use in Newsstand apps, the report claims the new options will target both iPhone and iPad users suggesting the option could debut for iPhone and iPod touch users. The report believes the automatically playing, full screen interstitial iAds will likely be presented in between activity rather than interrupting content entirely.
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