iOS 14 has brought several new privacy features, and there are more to come with App Tracking Transparency — which will let users opt out of being tracked by apps. As the launch of this new option approaches, Apple has begun to reject apps using third-party SDKs that collect user data without consent.
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Update: Apple has made the following statement to 9to5Mac regarding this situation:
“We’re grateful to the French Competition Authority for recognizing that App Tracking Transparency in iOS 14 is in the best interest of French iOS users. ATT will provide a powerful user privacy benefit by requiring developers to ask users’ permission before sharing their data with other companies for the purposes of advertising, or with data brokers. We firmly believe that users’ data belongs to them, and that they should control when that data is shared, and with whom. We look forward to further engagement with the FCA on this critical matter of user privacy and competition.”
A complaint in France that Apple’s App Tracking Transparency policy was anti-competitive has seen the Cupertino company win the first round.
The country’s antitrust regulator has ruled that Apple’s decision to require apps to obtain user consent for ad tracking “doesn’t appear to be abusive.” That does not, however, end the matter …
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Mark Zuckerberg can’t keep Apple out of his head. While Apple pushes more aggressive customer privacy protection features on its platform, the Facebook CEO is decrying Apple’s efforts as competitive interference with the social network.
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