App Tracking Transparency Stories May 20

A bipartisan data privacy bill would force all tech giants to follow Apple’s example in allowing users to opt out of tracking by apps and websites.

Apple recently switched on App Tracking Transparency, which lets users decide whether or not they want to be tracked by apps in order to deliver personalized ads …

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App Tracking Transparency Stories May 19

A report by the Post-IDFA Alliance shows that two weeks after the release of iOS 14.5, advertisers have started spending more on the Android platform. This alliance combines data provided by Liftoff, AdColony, Fyber, Singular, and Vungle. This is the first report about the impact of App Tracking Transparency policies introduced with iOS 14.5 in April.

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App Tracking Transparency Stories May 18

When iOS 14.5 was introduced, Apple also made the new App Tracking Transparency feature available to the public, so that users can opt out of being tracked by third-party apps. However, several users had been complaining that the Tracking toggle was grayed out for unknown reasons, but it seems that Apple is finally fixing this.

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App Tracking Transparency Stories May 14

Following the release of iOS 14.5 to the public last month, multiple apps began asking users to enable the App Tracking option. With the latest version of the Twitter app for iOS, users are now being asked to enable tracking in order to receive “relevant ads.”

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App Tracking Transparency Stories May 7

Almost two weeks after iOS 14.5 started offering the choice of opting in to App Tracking or opting out, analytics data provides the unsurprising evidence that vanishingly few Americans are choosing to allow it.

What’s rather more surprising is that the global opt-in rate is three times higher …

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App Tracking Transparency Stories May 5

I have always seemed to be one of the few people in the tech world who had no objection to App Tracking, but Facebook has finally succeeded in changing my mind.

Just not in quite the way the company intended …

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