App Tracking Transparency Stories May 5

A “massive” Facebook hiring freeze has been announced, which the company says will affect “almost every team across the company.”

Parent company Meta told employees that four factors were behind the decision, and that Apple’s introduction of App Tracking Transparency was the first of these …

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App Tracking Transparency Stories April 29

It’s been one year since Apple released its App Tracking Transparency (ATT) feature – which is a way to improve consumer privacy where users can choose to opt-out of third-party app tracking. A new article from Recode takes a look back at the first year of Apple’s privacy feature. 

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App Tracking Transparency Stories April 20

Since App Tracking Transparency was introduced last year with iOS 14.5, every iPhone and iPad app now has to ask users whether they want to be tracked or not. However, some developers have figured out new ways to keep tracking iOS users even when they opt out of being tracked by third-party apps.

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App Tracking Transparency Stories April 14

It has been almost a year since Apple introduced iOS 14.5 with App Tracking Transparency, a feature that lets users choose whether or not they want to be tracked by third-party apps. While the number of users opting to let apps track them was low at first, a new research from Adjust shows that some people have been changing their mind about this option.

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App Tracking Transparency Stories April 13

Almost a year ago, Apple released iOS 14.5. Alongside the ability to unlock the iPhone with an Apple Watch while wearing a mask and new emojis, the company also brought its controversial App Tracking Transparency feature to life. Twelve months after, a new report indicates how ATT could impact revenue from Facebook, Twitter, Snap, and YouTube in 2022.

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App Tracking Transparency Stories February 24

Facebook and Instagram‘s parent company Meta has labelled Apple’s App Tracking Transparency feature ‘harmful.’ One analyst said that the privacy measure could be the biggest challenge the company ever faces.

A report today says that the loss of ability to target Facebook and Instagram users by their interests is seeing businesses abandon the platform in favor of Google ads …

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App Tracking Transparency Stories February 16

Google has announced plans for blocking cross-app tracking on Android phones, following Apple’s lead on iPhones, claims a new report today.

However, there are a number of problems with the report, suggesting it may be a case of ‘The headline giveth, and the small print taketh away’ …

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App Tracking Transparency Stories November 1, 2021

A new report estimates that Apple’s app privacy policy – aka App Tracking Transparency – will cost social media companies almost $10B in the second half of this year.

It says that’s because their unique selling point (USP) was the ability to target particular demographics and interest groups, and that now they can no longer offer that, advertisers are taking their business elsewhere …

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App Tracking Transparency Stories September 23, 2021

Some popular iPhone apps are using some sneaky techniques to uniquely identify you, even if you refused permission for app tracking. The data they are gathering includes everything from your iPhone’s Last Restart Time to your screen brightness setting measured to 15 significant digits.

A former iCloud engineer says that this type of privacy workaround makes Apple’s App Tracking Transparency rules a “dud” …

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App Tracking Transparency Stories July 23, 2021

Both Twitter and Snap have reported strong growth, and the latter has said that it was seeing higher rates of App Tracking Transparency opt-in than has been generally reported.

Snap had previously warned that it expected ad revenue to be hit by the feature, which reduces the opportunity to sell higher-priced personalized ads, but two factors meant that the impact was lower than expected …

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App Tracking Transparency Stories July 14, 2021

With iOS 14.5 released to the public earlier this year, iPhone and iPad users now have the ability to easily opt out of cross-site and cross-app tracking and targeting. New data from analytics firm Branch indicates that just 25% of users are opting in to tracking, which is causing panic in the advertising industry.

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App Tracking Transparency Stories July 5, 2021

With Apple’s App Tracking Transparency having been available for several months now, advertisers have begun shifting their spending patterns. A new report indicates that the prices for mobile ads targeting iOS users have dropped, while prices targeting Android users have increased.

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Apple has successfully defeated an attempt by TikTok and others to bypass App Tracking Transparency in China.

Chinese tech giants believed that Apple wouldn’t dare to block popular apps like TikTok and QQ, but Apple apparently called their bluff …

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App Tracking Transparency Stories May 20, 2021

A bipartisan data privacy bill would force all tech giants to follow Apple’s example in allowing users to opt out of tracking by apps and websites.

Apple recently switched on App Tracking Transparency, which lets users decide whether or not they want to be tracked by apps in order to deliver personalized ads …

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App Tracking Transparency Stories May 19, 2021

A report by the Post-IDFA Alliance shows that two weeks after the release of iOS 14.5, advertisers have started spending more on the Android platform. This alliance combines data provided by Liftoff, AdColony, Fyber, Singular, and Vungle. This is the first report about the impact of App Tracking Transparency policies introduced with iOS 14.5 in April.

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App Tracking Transparency Stories May 18, 2021

When iOS 14.5 was introduced, Apple also made the new App Tracking Transparency feature available to the public, so that users can opt out of being tracked by third-party apps. However, several users had been complaining that the Tracking toggle was grayed out for unknown reasons, but it seems that Apple is finally fixing this.

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App Tracking Transparency Stories May 14, 2021

Following the release of iOS 14.5 to the public last month, multiple apps began asking users to enable the App Tracking option. With the latest version of the Twitter app for iOS, users are now being asked to enable tracking in order to receive “relevant ads.”

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App Tracking Transparency Stories May 7, 2021

Almost two weeks after iOS 14.5 started offering the choice of opting in to App Tracking or opting out, analytics data provides the unsurprising evidence that vanishingly few Americans are choosing to allow it.

What’s rather more surprising is that the global opt-in rate is three times higher …

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App Tracking Transparency Stories May 5, 2021

I have always seemed to be one of the few people in the tech world who had no objection to App Tracking, but Facebook has finally succeeded in changing my mind.

Just not in quite the way the company intended …

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App Tracking Transparency Stories April 30, 2021

The long-awaited App Tracking Transparency feature became available to iPhone and iPad users this week with the release of iOS 14.5, and users can now opt out of being tracked by third-party apps. Now, app analysis firm AppFigures has revealed some statistics on the adoption of this feature.

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App Tracking Transparency Stories April 27, 2021

Ad industry execs are accusing Apple of applying different privacy rules to itself, giving Apple ad sales an unfair advantage over third-party ad networks. The accusation could add yet another angle for antitrust investigations into the company.

iOS 14.5 means that users now get the option of opting out of ad tracking, which makes it impossible to serve personalized ads to them. That matters because app developers can charge more for targeted ads. But Apple can still serve personalized ads even if iPhone users choose to block all app tracking…

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iOS 14.5 finally landed yesterday after what seemed like a never-ending series of betas, bringing with it the option of blocking app tracking. Well, for most people, anyway.

We explained earlier what the two options mean

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App Tracking Transparency Stories April 26, 2021

Apple today finally released iOS 14.5 to the public, which comes with the long-awaited App Tracking Transparency feature. With this new option available in the iOS settings, users can opt-out of being tracked by third-party apps across other apps and websites. To further highlight this new feature, the company has now shared a new video explaining how App Tracking Transparency works.

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Apple’s App Tracking Transparency policy, expected to come into force shortly, has led to an antitrust complaint in Germany from some of the largest media, tech, and ad companies in the country. It follows a similar complaint in France last month.

The companies behind the complaint say that app developers could see their ad revenue fall by 60%, and also claim that consumers will pay more for apps …

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