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Feature Request: 7 ways Apple Music Connect could be improved to prevent it from being the next Ping

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Apple’s history when it comes to social networks is not the brightest. The company launched the infamous Ping social networking tool back in 2010, only to shut it down two years later. This year, alongside the announcement of the highly anticipated Apple Music streaming service, the company launched Connect, a different take on a social network based entirely around music. Connect is much different from traditional social networks like Twitter and Facebook, though.

To unveil Connect, Apple brought out popular hip-hop artists Drake, who gave the service a ringing endorsement, as well as Trent Reznor. Drake touted that the service would provide a revolutionary way for artists to interact with their fans, but 8 months after the launch of Connect, it has yet to catch on with artists and listeners alike. Likewise, the feature hasn’t really received any updates or improvements from Apple in that time period either and there are certainly things that could be improved. Read on to find out some ways in which Apple Music could be enhanced…


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Is Apple positioning Apple Music’s Connect as Vevo/YouTube alternative with new video embed option?

It’s no secret that Apple has had a hand in producing video and other content for artists since launching its new Apple Music streaming service. While we’ve known it has been hosting videos for artists using its own video player inside Apple Music, Apple quietly started adding an embed button to the video player that takes it out of Apple Music and makes it sharable across the rest of the web. The feature is notable for a few reasons and could mean big things to come for Apple, video, and its relationship with YouTube and other competitive music and video services…

The new sharing option began appearing sometime in recent weeks as new videos from Drake and the company’s latest Apple Music ad featuring Kenny Chesney included an embed button on Apple’s usual video player. It’s currently hidden, only appearing on the videos in some locations and only when videos are copied from raw webpage code, but it looks to be something Apple could really exploit. 
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