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Apple TV is Apple's streaming device that accesses the Apple TV+ service ($4.99 per month), Netflix, Hulu, YouTube, Amazon Prime, and countless other entertainment apps.

The Apple TV is Apple’s set-top box that runs tvOS. The company currently sells the updated Apple TV HD first introduced in 2015 and the 2021 second-generation Apple 4K models. Alongside the two products, Apple also has the Apple TV app, which is available for iOS and Android users as well as lots of smart TV owners, and Apple TV+, the company’s video streaming service with exclusive original content.

History

The first-generation Apple TV was unveiled in September 2006. The product, which would be called iTV, couldn’t have this name since the British terrestrial broadcast network ITV already held the right to the name in the UK and threatened to take legal action against Apple.

Shipped six months later, the first Apple TV had a 40GB HDD, and a 160GB HDD option was later released.

The second-generation Apple TV was announced in September of 2010 and was the first model to run on a variant of iOS. In a smaller, all-black case, it was one-quarter the size of the original Apple TV. The HDD was replaced by 8GB of internal flash storage, enough for buffering purposes. Also different from the first set-top box, this one was only used for streaming content. It also supported output up to 720p over HDMI only.

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The third-generation Apple TV was released almost two years later in March 2012. It included the A5 chip and support for 1080p output. As of 2021, the third-generation set-top box still works with streaming services including Apple TV+, Apple TV Channels, Amazon Prime Video, and Netflix.

The fourth generation, or the Apple TV HD, was the biggest revamp to the set-top box in years, and it launched in September 2015. With a brand-new black remote charged via Lightning cable, it introduced the tvOS operating system with an App Store allowing downloads of third-party apps for video, audio, games, and other content. This device includes the A8 processor and support for Dolby Digital Plus.

Two years later, in September of 2017, Apple introduced the fifth-generation Apple TV, or the Apple TV 4K, which supports 2160p output, HDR10, Dolby Vision, Dolby Atmos, and includes the A10X Fusion processor. This model is similar to the fourth-generation model with the only difference being the addition of vents on the base and the removal of the USB-C port.

The sixth-generation Apple TV, or the second-generation Apple TV 4K, was introduced in April of 2021. With a similar design to its predecessor, the main change is the A12 chip and the second-generation Siri Remote.

Specs

Currently, Apple sells the fourth and sixth generation of its set-top box.

Apple TV HD (fourth-generation)

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Launched in 2015, the Apple TV HD uses the A8 chip with 64-bit architecture. It supports videos up to 1080p and 60 fps. Only available in 32GB storage option, the set-top box uses the second-generation Siri Remote, featuring Bluetooth 4.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 1.4, 802.11ac Wi-Fi with MIMO, 10/100BASE-T Ethernet, IR receiver, USB-C for service and support, built-in power supply.

The fourth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Apple TV 4K (sixth-generation)

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Launched in 2021, the second-generation Apple TV 4K uses the A12 Bionic chip with 64-bit architecture. It supports videos up to 2160p and 60 fps, HEVC Dolby Vision, HDR10, and Dolby Atmos technologies. Available in 32GB and 64GB storage options, the set-top box uses the second-generation Siri Remote featuring Bluetooth 5.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 2.1ax, 802.11ax Wi-Fi 6 with MIMO; simultaneous dual-band (2.4 GHz and 5GHz), Gigabit Ethernet, Bluetooth 5.0 wireless technology, IR receiver, and Built-in power supply.

The sixth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Second-generation Siri Remote

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Alongside the new Apple TV 4K, the company introduced a redesigned Siri Remote. It is made of aluminum and rubber buttons. It has a microphone for Siri, an IR transmitter, a Lightning connector for charging and uses Bluetooth 5.0 technology.

In an interview with Apple Vice President of Product Marketing for Home and Audio Tim Twerdahl, the new remote is inspired by the iPod click wheel:

“Once we came up with this circular design we thought it looked a lot like the iPod quick wheel, so what could do that could really help people with their TV using an interface like that? The scrubbing of the video came as such a natural thing, professional editors often use these jog-style controls, which are quite powerful, and it’s really nice to bring this into people’s living room.“

Although it was rumored, the second-generation Siri Remote doesn’t have a U1 chip to help users find the accessory when it gets lost on the couch. According to Tim Twerdahl, the thicker design of the remote chassis means it won’t get lost in couch cushions as much as the previous generation

You can learn more about the second-generation Siri Remote here.

Third-party certified Apple TV Remote

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In August of 2021, Deutsche Telekom started offering a third-party certified Apple TV Remote. This is the first company to offer Universal Electronics’ remote control to customers who purchase a new Apple TV 4K directly with the carrier with a Magenta TV subscription.

The alternative Siri Remote from Universal Electronics looks more like a classic TV remote control since it does not have a trackpad and comes with buttons for switching channels and accessing the TV guide. However, it also includes all the buttons needed to navigate through tvOS, including the Siri button and even a built-in microphone.

tvOS 15: what’s new to the Apple TV

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Apple released on September 20 tvOS 15, the operating system to the Apple TV HD and 4K (1st and 2nd gen). Here’s everything new with it:

  • For All of You: Browse a new row in the Apple TV app to find something that everyone in the house can’t wait to watch.
  • Shared with You: Movies and shows shared through Messages appear in a new row in the Apple TV app.
  • Spatial Audio: Listen with AirPods Pro or AirPods Max for a theater-like experience with sound that surrounds you.
  • Smart AirPods routing: Get an automatic onscreen notification to magically connect your AirPods.
  • HomeKit camera enhancements: View multiple cameras around the house at the same time on your Apple TV.
  • Room-filling stereo sound: Pair two HomePod mini speakers with Apple TV 4K and enjoy rich, balanced sound for everything you watch.

You can learn more about tvOS 15 here.

tvOS 15.1 features

tvOS 15.1 brings the long-awaited SharePlay feature. With it, you can watch movies, shows, or listen to songs while on a FaceTime call on your iPhone, iPad, or Mac with friends.

tvOS 15.2 features

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A month after launching tvOS 15.1, Apple seeded tvOS 15.2. This software brings a new way to view your Memories. Apple Music subscribers can hear songs that combine expert recommendations with your music tastes, and what’s in your photos and videos.

Here is what else is new:

  • Apple TV app: The Store tab is a new all-in-one destination to browse, buy, and rent the world’s best movies and TV shows.
  • Apple Music Voice Plan is a new subscription tier that gives you access to all songs, playlists, and stations in Apple Music using Siri.
  • Siri now includes language support for Dutch and French in Belgium, Russian in Russia, and French, German, and Italian in Switzerland.
  • Screen savers: Enjoy stunning views of Iceland and Scotland. Location details can be found by pressing the clickpad or tapping the Touch surface on your Siri Remote.

tvOS 15.3 features

Different from tvOS 15.2, tvOS 15.3 doesn’t bring changes for the Apple TV, only small improvements and bug fixes.

tvOS 15.4 Apple TV

tvOS 15.4 features

tvOS 15.4 bring some interesting features to the Apple TV hardware:

  • Captive Wi-Fi network support;
  • New “Up Next” queue that can be viewed from the “Now Playing” screen;
  • Revamped Spatial Audio controls with tvOS 15.4;
  • New non-binary, American Siri voice

tvOS 15.5 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.5.

tvOS 15.6 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.6, most likely just bug fixes.

Apple is currently testing tvOS 16.

Pricing

The Apple TV pricing starts at $149 on the HD model and goes up to $199 on the 4K model with 64GB of storage.

  • 32GB, HD model: $149
  • 32GB, 4K model: $179
  • 64GB, 4K model: $199

Lower prices may be available from Apple’s official Amazon store.

2021 Apple TV 4K release

The new set-top box launched on May 21. Pre-orders started on April 30.

Review Apple TV 4K (1st-gen)

In our opinion article about the previous Apple TV, is its simplicity that people love the most:

The Apple TV is the true TV hub for the streaming era, especially for Apple fans. In many ways, it’s the simplicity of the Apple TV, with an ad-free experience and a range of 4K HDR content, via iTunes Store that makes people still own this product after all this time.

Deals

Over at 9to5Toys, you can find the best deals on the Apple TV and other Apple products. Download the 9to5Toys iPhone app to receive push notifications for new deals as well.

Apple TV app

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The Apple TV app holds Apple Original shows and movies from Apple TV+. It also includes the Apple TV Channels, with over 30 streaming services ready to be subscribed to within the app.

With personalized and curated content, it’s easier to discover new shows. You can also search for your library while also being able to buy or rent content from the iTunes Store.

Apple TV+

Apple TV+ launched on November 1, 2019. It features Apple’s original TV shows and movies. Here’s what’s on Apple TV+.

At its 2019 September iPhone event, Apple officially announced launch details for its premium TV service: $4.99 per month for a family subscription. Customers who purchase an iPhone, iPad, Apple TV, iPod touch, or Mac can enjoy one year of the service for free.

Since the Apple TV+ debut, Apple has received a total of 1,115 awards nominations and accolades, and 250 award wins from the Oscars, including Best Picture, Critics Choice Awards, Writers Guild Association, Critics Choice Documentary Awards, Daytime and Primetime Emmy Awards, NAACP Image Awards, Peabody Awards, and more.

“Ted Lasso,” “CODA,” and “Wolfwalkers” are three of the most prized shows on the catalog.

Read more

MLS Season Pass subscriptions grew by 110K on day of first Messi game

MLS Season Pass Messi effect | Apple promo image

Apple CEO Tim Cook specifically name-checked renowned soccer player Lionel Messi when asked about MLS Season Pass subscriptions, and a new report today suggests that the company enjoyed 110,000 new sign-ups on the day of Messi’s first game.

Apple’s Major League Soccer Season Pass is now believed to have well over 2 million subscribers, and to be playing a significant role in driving Apple TV+ subscriptions …

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MLS Season Pass price drops to $29 for rest of 2023 season

Apple MLS Season Pass

The price of Apple’s MLS Season Pass has dropped again, reflecting the fact we are approaching the final stretch of the 2023 season. It is now just $29 to subscribe for the rest of the year, or a discounted $25 rate for Apple TV+ subscribers.

The seasonal pricing will cover the remainder of the regular season games (running through October) and the playoffs. The monthly subscription price remains unchanged at $14.99/mo, or $12.99 for TV+ subscribers.

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Apple TV+ removes seven day free trial offer in the UK

Apple TV Plus

Apple has quietly ended a long-running new customer free trial offer for its streaming service, Apple TV+, in the UK. UK marketing pages for TV+ have today removed all mentions of the seven day free trial from ad copy.

New customers can still subscribe for one month and then cancel, but they now must immediately start a subscription – whereas before you could quit within the seven day window and pay nothing at all.

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Apple TV+ releases The Morning Show season 3 official trailer

Apple’s big-budget and star-studded series The Morning Show returns for season 3 next month, with episodes rolling out weekly following the premiere on September 13. Watch the new trailer below.

Premiering alongside the launch of Apple TV+, The Morning Show served as Apple’s first attempt at prestige drama, to mixed results. Nevertheless, the show is one of TV+’s most popular titles, in large part to the star power of Jennifer Aniston and Reese Witherspoon …

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Apple TV+ gives first look at upcoming Godzilla universe TV series, reportedly partly filmed in 3D for Vision Pro

Godzilla Apple TV Show

Apple TV+ today announced the title of its upcoming Godzilla universe TV series, alongside some first look photos. Entitled “Monarch: Legacy of Monsters,” the series stars Kurt Russell, Wyatt Russell, and more in a story set after the events of the movie Godzilla (2014), as they uncover their connection to the Monarch organization.

The press photos confirm that Godzilla (and other monsters) will appear across the ten-episode series. Parts of this show have reportedly been filmed in Apple’s Immersive Video format, ready for a spatial 3D playback experience on the upcoming Apple Vision Pro headset.

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Streaming TV services may be struggling with attention as well as subscription costs

Streaming TV services | Apple TV apps shown on modern flatscreen

A report yesterday revealed that a set of popular streaming TV services can now cost more than traditional cable TV packages.

It pointed out that subscription costs have risen dramatically, which creates an obvious risk of people cutting back on the number of services. But I think there’s a second issue, too, and that’s the competition for attention …

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Streaming TV costs now higher than cable, as ‘crash’ finally hits

Streaming TV costs | Old-fashioned TVs with streaming company logos

Streaming TV costs are now higher than cable packages, says a new analysis. It follows warnings that a “crash” was on the way – a day that has now arrived.

The report says that after price rises by Apple TV+, HBO Max, Disney, Hulu, and others, the total cost of a basket of popular streaming TV services has now hit $87 per month …

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Apple is now working on two Lionel Messi documentary series

The prominence of MLS Season Pass is rising leaps and bounds with the arrival of soccer legend Lionel Messi to the league. Apple is capitalizing on the hype with multiple documentary series in development for its streaming service Apple TV+.

The first of the projects was announced in June, which will follow Messi’s World Cup career culminating in his win at Qatar last year. Separately, Bloomberg is now reporting a second documentary is in the works, specifically targeting his MLS run.

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Gizmodo editor-in-chief sues Apple, alleging ‘Tetris’ movie on TV+ rips off his book

In March, Apple TV+ premiered its new “Tetris” movie starring Taron Egerton, which is based on true events and tells the story around bringing the hit puzzle game to the United States.

A new lawsuit, however, accuses Apple, the Tetris Company, and others of ripping off a book written by Gizmodo’s editor-in-chief as the basis of the film.

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Apple TV is the frontrunner to land streaming deal for Pac-12 conference, similar structure to MLS Season Pass

Although a deal is not yet approved, Apple looks set to land the streaming rights for the Pac-12 sports conference. As reported by ESPN’s Pet Thamel, the Pac-12 hosted a meeting today with its conference schools, proposing Apple as their new TV rights partner.

The arrangement would materialize in a similar vein to MLS Season Pass, which sees all MLS games exclusively stream through the Apple TV app. Like MLS Season Pass, access to the Pac-12 channel would likely be a standalone subscription (separate to Apple TV+).

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MLS Season Pass breaks viewership records with Lionel Messi debut

Apple MLS Season Pass

Apple today announced that it had its 3 most-watched matches ever on MLS Season Pass in the past week, between July 19 – July 26.

Although Apple did not specifically attribute the growth in viewership to anything in particular, the timing is obvious: last week saw the arrival of football superstar Lionel Messi join Inter Miami, with his MLS debut taking place on Friday, July 21.

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