MacStories’ Federico Viticci has posted an interesting image of WWDC banners from the second-floor of Moscone West, the WWDC event venue.
These images show Apple highlighting its three platforms: iOS, OS X and watchOS. These banners do not follow the same pattern as previous years with dramatic photography in rectangular banners. These are more like full-height wall posters with simpler geometric logos. Each image has the name of Apple’s OS written in a light font-face (the image is not clear enough to see whether this is Sans Francisco) on a simple background of multicoloured translucent shapes.
What’s particularly striking about this photo is that it confirms a rebranding of Apple’s smartwatch operating system. On Apple’s current public marketing, the Apple Watch is described as running ‘Watch OS’. By these banners, it can be seen that the new name for this platform is actually ‘watchOS’. expand full story