BBC

Photo courtesy of BBC

John Sculley, former vice-president and president of PepsiCo and CEO of Apple between 1983 and 1993, is adamant that Apple —not incumbents such as Samsung— is poised to change the first principles of the television experience. Sculley also confessed in an interview with BBC that has not read Walter Isaacson’s authorized biography of Apple’s late cofounder and CEO. Nevertheless, the executive turned investor underscored Apple’s history of past industry disruptions while opining that the television industry is about to experience Apple’s magic touch:

I think that Apple has revolutionized every other consumer industry, why not television? I think that televisions are unnecessarily complex. The irony is that as the pictures get better and the choice of content gets broader, that the complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple.

Sculely, 72, is a Silicon Valley investor nowadays, and dispelled some “myths” about his tense relationship with Apple’s cofounder. He said he did not fire Jobs, insisting they had “a terrific relationship when things were going well.” Heck, even Rupert Murdoch is commenting about Apple television, writing on Twitter this morning: “All talk is about coming Apple TV. Plenty of apprehension, no firm facts but eyes on their enormous cash pile”.

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BBC is getting set to air a new documentary entitled ‘Steve Jobs: Billion Dollar Hippy’ tonight at 9:00pm on BBC HD and BBC Two. According to the Telegraph, the documentary apparently presents a more “ruthless image of Jobs” where Wozniak reveals that Jobs reduced him to tears following the release of Walter Isaacson’s ‘Steve Jobs’ bio (click the image above for the clip of Woz from the doc):

Jobs, for instance, tricked a young Wozniak into writing code for a computer game but pocketed the majority of the payment for the project from Atari himself. Wozniak admits on the programme that he cried when he heard about Jobs’s scam following the release of a book on Jobs.

The doc is hosted by Evan Davis, and features appearances from Tim Berners-Lee, Rita Clifton, and Stephen Fry. It will also of course include interviews with Steve Wozniak and others that were close to Apple and Jobs. The program profiles Avie Tevanian, who worked with Jobs as head of software at Apple until 2006, who tells a story of trying to get Jobs to join in on a stag party:
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