If you jump back to calendar Q3 2013, Apple was falling behind Samsung in US smartphone marketshare with just 34% of the market compared to Samsung’s 38%. The theory at the time was that US buyers were holding out for the new iPhones that launched in September. Fast forward to last quarter, the three month period ended December 31, and that theory appears to be holding up. Consumer Intelligence Research Partners (CIRP) just sent over its latest reports showing Apple has once again taken the lead thanks to a strong holiday quarter of iPhone sales. expand full story
Consumer Intelligence Research Partners Stories January 30, 2014
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New numbers out today from research firm Consumer Intelligence Research Partners (via AllthingsD) show that consumers in the U.S. are purchasing an increasing number of previous generation iPhones compared to recent years. It certainly helps make the case for a much rumored lower-cost iPhone, with the iPhone 4 capturing 18 percent of iPhones sold in the US during the June quarter, and the iPhone 4S an impressive 30 percent.
As noted by AllThingsD, the 52 percent of total iPhone sales captured by the iPhone 5 is much less than the iPhone 4S had just nine months into its release:
Nine months after the iPhone 5′s debut, it accounts for about half of all iPhone sales. The 4S still accounted for nearly three-quarters of iPhone sales almost a year after its launch.
While the obvious conclusion to draw from the data is an increased demand for a lower priced iPhone, CIRP’s Josh Lowitz thinks Apple could continue to take on the lower price market in the US with its previous generations of iPhones: expand full story
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Consumer Intelligence Research Partners Stories January 30, 2013
Report: iPhone user’s monthly carrier bills highest on average, 60 percent over $100/month
According to a new report from Consumer Intelligence Research Partners (via AllThingsD), iPhone users are currently spending the most on average for monthly carrier bills. The research firm polled smartphone users between October and December 2012 and found 59 percent of iOS users spend over $100. Ten percent, of which, fall in the over $200 per month category. That’s compared to the 53 percent of Android users who spend over $100 (7 percent over $200). According to CIRP, it’s not iPhone users’ usage habits but instead more expensive data plans thanks to higher subsidies paid by carriers. That’s something T-Mobile hopes to change with its upcoming monthly installment plans, but other major carriers are also apparently very intrigued with the idea.
“Given the subsidies on iPhones, the carriers are working hard to make their money back during the course of the contract,” said CIRP’s Josh Levitz. “With the exception of perhaps the hottest Android phones, we think the subsidies on Android phones are lower, so the carriers make more money even with slightly lower per-subscriber revenue.”