A new report by Counterpoint Research says the average selling price of the iPad rose roughly 10% even as the broader tablet market saw shipments decline. Here are the details.
Expand Expanding Close
For the first time since 2022, Apple posted year-over-year growth in Apple Watch shipments in 2025, according to new data from Counterpoint Research. Here are the details.
Expand Expanding Close
According to Counterpoint Research, Apple’s introduction of a book-type foldable iPhone will help accelerate broader adoption of this form factor. Here are the details.
Expand Expanding Close
A new Counterpoint Research report breaks down the global active smartphone installed base in 2025, with the iPhone leading the way. Here are the details.
Expand Expanding Close
As reported by TechCrunch, Apple’s iPhone shipment share in India rose to a record 9% in 2025, according to Counterpoint Research data. Here are the details.
Expand Expanding Close
A new report from Counterpoint Research shows that Apple once again dominated global smartphone sales last quarter, with the iPhone 16 leading the pack. Here’s the breakdown.
Expand Expanding Close
Counterpoint Research published a new report today on the “blended bill of materials,” or BoM, cost for Apple’s iPhone 15 Pro Max. This report reveals how much it costs Apple to make each iPhone unit, and according to it, this year’s high-end model costs Apple 8% more than the iPhone 14 Pro Max.
Expand Expanding Close
After Counterpoint Research revealed that the iPhone 13 continues to dominate as the global best-selling smartphone in April, the company has now shared new data that shows that Apple takes 62% of the premium market in the first quarter of 2022.
Expand Expanding Close
We learned this week that Apple shipped 74.8 million iPhones globally during the recent holiday quarter, which is just slightly up from the 74.4 million shipped during the same quarter the year prior and just under the 75 million that analysts expected.
Today Strategy Analytics has released new data showing how Apple’s last two years of shipments compare to competitors like Samsung and Huawei. The data also breaks down how Apple’s global smartphone marketshare stacks up to those same competitors.