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Apple China denies location tracking claims: we’re ‘deeply committed to protecting the privacy of all our customers’

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This past week, Chinese State TV called the iPhone a “national security concern” because of its location tracking capabilities. The iPhone’s operating system utilizes location for several applications, including Maps and Weather. iOS 7 also introduced a new feature that utilizes a customer’s location in order to provide improved traffic and route information. Now, Apple has quickly responded via a concrete and comprehensive message on its website for China. The message is advertised on the homepage, and is a direct response to the allegations from China State TV.

Apple denies the claims by stating that “privacy is built into [its] products and services from the earliest stages of design. We work tirelessly to deliver the most secure hardware and software in the world.” Apple also explains that it uses industry leading encryption to protect location data, and says that all location data is stored solely on the iPhone, not on Apple’s servers.

Apple goes on to, once again, explain that it does not work with government agencies to spy on its customers: “Apple has never worked with any government agency from any country to create a backdoor in any of our products or services. We have also never allowed access to our servers. And we never will. It’s something we feel very strongly about.” Apple goes on to list specific work it does for individual services in order to protect customer privacy.

On Maps:


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How-to: Customize and use Notification Center in iOS 7

Notification Center in iOS is a panel that keeps track of all of your incoming notifications so you can easily access them. It has been around since iOS 5, but it has been completely redesigned in iOS 7. In this article, you’ll discover how to increase enjoyment of your iOS device by customizing Notification Center. First, you’ll learn how to change the way certain apps show notifications. Then you will learn how to set Notification Center to show only the notifications you want in a customized view.

First, there are a few important settings you’ll want to pay attention to. On your iOS device go to Settings, Notification Center and scroll down to the bottom. Confirm that under Government Alerts, both AMBER and Emergency Alerts are ON. Both of these settings are optional, but they are potentially life saving…


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iOS 7 beta privacy settings let you opt-out of ‘Frequent Locations’ feature

We mentioned back in June that iOS 7 uses location data to incorporate Google Now-style info into the Notification Center. In the latest iOS 7 betas, Apple allows users to see some of their frequently visited places in Settings. This helps the system determine how much traffic will be present when you need to head to your next destination.

BuzzFeed highlighted the feature, but as Rene Ritchie writes, this capability is entirely opt-in.

With iOS 7, if BuzzFeed’s report is accurate, and nothing in the process has fundamentally change, it’s a feature that has to be enabled by users on setup (allowing the iPhone to use your location has been opt-in for years), and will now also include a user-facing interface so you can actually see what’s been recorded. And that, apparently, might scare people. Not the headlines that make it sound scary, of course, but the non-hidden, still relatively benign, still opt-in and disable-able, user facing feature.

By virtue of location services in iOS 7 always being able to be disabled by the user, the new user-facing-interface showing your location is actually a transparent move by Apple to ensure the user knows what the system is tracking. Of course, this is still an option, not a requirement. However, this feature will improve location-based services in iOS (for the users), and Apple’s data collection is anonymous.


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