Leslie Moonves

Just one day after HBO announced that it would be offering a web-only subscription at some point next year, CBS has played leap-frog by announcing the immediate availability of a $5.99/month web & app subscription offering on-demand access to almost all content.

CBS All Access will offer subscribers thousands of episodes from the current season, previous seasons and classic shows on demand, as well as the ability to stream local CBS Television stations live in 14 of the largest U.S. markets at launch.

CBS All Access is available beginning today at CBS.com and on mobile devices through the CBS App for iOS and Android.

Cable companies have long shied away from offering access to popular, current programming without demanding that you sign-up to cable access first. But broadcasters now seem to be recognizing that it isn’t just cord-cutting that threatens their existing models, it’s also ‘cord nevers’ – young people who simply aren’t signing up for cable subscriptions in the first place, preferring to get their TV fix online … 
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Way back in November, CBS Chief Executive Officer Les Moonves told investors on an earnings call:

..the media company turned down a partnership with Apple for a streaming deal on the Apple TV. Moonves says that the deal was turned down because of the ad-split revenue that Apple was trying to reach an agreement over.

Fast forward to this weekend when the Hollywood Reporter caught up to Moonves at a FUCLA conference:

CBS CEO Leslie Moonves said Saturday that he was approached about a year ago by Steve Jobs to provide content for Apple’s long-rumored television service but he declined to participate.

Moonves told a conference audience that he met with Jobs, the late Apple CEO, and heard a pitch for what was billed as a subscription content service, but ultimately he said he wasn’t interested in providing CBS shows or films to the venture.

“I told Steve, ‘You know more than me about 99 percent of things but I know more about the television business,’ ” Moonves said, citing his concerns about providing content to a service that could disrupt CBS’ existing revenue streams. Moonves said Jobs, in characteristic fashion, strongly disagreed with his assessment.

Yeah, that is not much new, but the point is that CBS still is not going to be partnering with Apple any time soon.

However, streaming is pretty much dead anyway except for live TV, news, weather, and sports. Everything else worth watching is downloadable or already in a Hulu/Netflix/Amazon Cloud.

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During their earnings call this afternoon, CBS’s Les Moonves made comment (via GigaOm) that the media company turned down a partnership with Apple for a streaming deal on the Apple TV. Moonves says that the deal was turned down because of the ad-split revenue that Apple was trying to reach an agreement over.

It has been long rumored that Apple has been working on reaching subscription deals with media companies. In Steve Job’s official biography by Walter Isaacson, it was revealed that Steve Jobs “cracked the TV”. Today’s comments reveal that Apple is indeed going after media companies for agreements. But why?

These types of agreements will be implemented into the rumored “iTV” that is supposedly coming in 2012. From the D8 conference:

Then you get into another problem. Which is there isn’t a cable operator that is national. There is a bunch of cable providers. There isn’t like a GSM standard like with phones. Every country has different standards, different government approvals. It’s very balkanized. I’m sure smarter people than us will figure this out. That’s why when we say Apple TV as a hobby we use this phrase.

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