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Apple’s “iTunes Replay” service, Netflix-killer unlikely anytime soon

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Looks like we’re going to have to keep waiting for an Netflix-killer from Apple… Rumors were floating around last week that claimed Apple was on the verge of launching a new “iTunes Replay” service, which would allow users to re-download and/or stream TV shows and movies. Unfortunately, a new report from CNET claims Apple does not have the agreements in place to offer content from the big film studios via the cloud.

While we all know Apple is working on some type of on-demand service for iTunes content via iCloud, apparently sources have confirmed the company has failed to sign the majority of the six major film studios and “negotiations could drag on for months” before they eventually acquire cloud streaming rights.

There were also rumors that Apple could introduce a video subscription streaming service to rival Netflix and Amazon. However, the report confirms this was probably just speculation, most likely stemming from discussions Apple has had with studios regarding a video-on-demand service in the past.

Why is Apple having trouble signing the studios? Greg Sandoval from CNET claims HBO’s exclusive distribution rights with Warner Bros, 20th Century Fox, and Universal, as well as support for the new UltraViolet streaming service may be preventing Apple from landing deals with the big studios.

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AT&T to implement data throttling in early October, just in time for iPhone 5

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Update: AT&T has officially verified this information.

A new change for AT&T Wireless’ Unlimited Data subscribers will soon be taking place. Rumored to be starting in the first week of October, we’ve heard that AT&T will start throttling the data speeds of the network’s top data hogs.  As Verizon (PDF) and Virgin have recently done, AT&T will be adopting a similar plan to try to curb the problem of data congestion and overall network issues that have hurt its 3G network’s performance since the onset of the iPhone.

AT&T will also be releasing its first LTE devices later this year.

We’ve heard that AT&T will rejigger its insurance structure that week as well, which makes us think a certain high profile device may be launching on or around that time.

The throttling plan will work like the others’. The heaviest users will see significant speed decreases for one billing cycle once they go over a threshold of data (we’re guessing 2-4GB?).  These heavy users will still be able to access the network, but at a much slower speed.  At the start of the next billing cycle, their speeds will return to normal.  We don’t have numbers for AT&T’s throttle speeds but Virgin takes you down to 256Kb/s once you’ve reached their 2.5GB limit (not too bad actually – sometimes we’re happy to get 256kbs).  Interestingly, Virgin’s throttle also will also be implemented in the first week of October which may indicate that they’ll be carrying a certain high profile mobile device as well.

Frankly, throttling isn’t so bad if done fairly.  It is a good way to penalize heavy users but without them having to worry about overage charges.  For high end users, however, it wold make sense for AT&T to add the ability to buy more regular speed data like they do now…
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AirFlick lets you AirPlay anything compatible on the Internet (update: AVIs too)

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[youtube=http://www.youtube.com/watch?v=FOrn3aoc8yo&w=480&h=385]

Erica Sadun has put together a new Mac application called AirFlick . To put it simply, AirFlick lets you watch any video stored on your Mac or any video from the internet that is compatible with the AppleTV/iTunes ecosystem (.mov, mp4, etc.). Simply launch the application (screenshot after the break) drag a file path from your Mac or an internet video URL. As soon as you hit the play button the video will start playing on your TV via the Apple TV.

The first time we tried it we got an error message but then we left the error window and tried again and it worked. AirFlick is a bombshell piece of software for your Mac and if you’re like me you will find it extremely useful. AirFlick sort of turns your Apple TV into a video web browser as you are no longer limited to the built in YouTube or Netflix player. You get way more now.

Sadun notes that AirFlick is “quite alpha” with 0.01 as its version number. AirFlick has worked as it should so far for us, and you can give it a try here too. A third party developer has proved that the Apple TV can act as a “data server” and as an internet browser to a point. So why is it taking Apple so long?

Update: Erica Sadun figured out how to get AVIs streaming too. Video after the break.


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NFL Sunday Ticket coming to AppleTV (and others)

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It would appear that NFL Sunday ticket is coming to AppleTV, Boxee and Roku players if a survey dug up by Engadget has any merit.  Not surprising as it is a natural extension of the AppleTV experience.  But will it be delivered as an app or as a built in module in the way Netflix is currently delivered.  Notice there is no mention of GoogleTV?
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Bloomberg: Netflix Streaming on iTV, released tomorrow

Well, there you have it.  According to Bloomberg, an Army of people “familiar with the matter” have said that Apple will launch a TV service tomorrow with Netflix inside.  iTV?

Apple Inc., preparing to announce a new set-top box that delivers TV to consumers, will include movies from Netflix Inc., according to three people with knowledge of the plans.

The streaming service would be available on the revamped version of Apple TV, due to be introduced tomorrow in San Francisco, said two of the people, who asked not to be identified because the plans haven’t been made public. Users would pay a subscription fee to Netflix for the service, the people said.

Perhaps that’s why the Roku HD player dropped from $129 to $69 with $10 of free content at Amazon overnight.
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