Nook Tablet

In addition to a revamped Android version, Netflix said today that a “new tablet experience should be available for members with iPads in a few weeks”. What’s the new tablet experience like? According to a press release and a blog post, Netflix aims to consolidate the app’s user interface across iOS and Android tablets with a “much more immersive” design that manages to cram up twice as many movies and television shows as before without looking cluttered. Neil Hunt, chief product officer at Netflix, says:

In the last 12 months we have seen a threefold increase in how long Netflix members are watching on their tablets. We’re happy to debut a new user experience coinciding with the release of the next generation of devices from industry leaders. The new Netflix interface offers a significant improvement in browsing and searching for TV shows and movies to instantly watch.

Each item in the new interface sports a larger artwork than before and you can swipe between the individual rows of titles. If this sounds familiar, you’re right – a similar experience is built into supported set-top boxes, gaming consoles and other Netflix-ready devices.

Interestingly, the new Netflix software is also available for the Kindle Fire and Nook Tablet. Netflix also offers a free trail, here.

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Barnes and Noble announced their Nook Tablet today, a successor to their now $199 Nook Color.  The $249 dual core tablet is aimed squarely at the $199 Kindle Fire but has 10GB more (16GB total) storage and the ability to add up to 32GB via micro SD card.  It also has a superior screen to the Kindle and the popular Hulu Plus and of course Neflix for watching videos.  The app library is a much smaller  subset of the Android market, however it is curated much better so only quality apps are allowed in.

Although we hear it a lot, the Nook Tablet or the Kindle Fire aren’t really competitors to the iPad.  Realistically, if you have a budget for a $500-$830 iPad, you aren’t considering a $200 alternative … and vice versa.  Sure all are “tablets” but it is like comparing a netbook to a MacBook Pro.

If anything, these cheap 7-inch tablets are competition for the $188 iPod touch (though with increased portability, superior app and content ecosystem and cameras -that too is a stretch).  Price, being one of the biggest purchase considerations, puts these things more in line with the lower priced iPods.  For people who want a bigger screen and don’t consider the many other advantages to being in the Apple ecosystem a plus, these might make sense.

If you had a choice between the two, would you choose a $199/$249 Nook or a $199 Kindle Fire?