Opinion pieces & commentary Overview Updated August 16, 2017

Opinion pieces & commentary

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315 'Opinion' stories

December 2010 - August 2017


OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Opinion Stories August 16

AAPL: 160.95

-0.65

The decision of the popular writing app Ulysses to switch from a one-off purchase to a monthly or annual subscription has attracted a great deal of criticism. Here’s a sprinkling of views from the comments.

Subscribe to a text editor? I’m out.

I bought this on iOS last week. As far as I’m concerned, that was a total waste of money now they’re moving to this subscription model.

This “rent your software” crap needs to stop, and people need to stop defending it.

Ulysses is a great app and I wish the developers all the best, but I’m out, looking for alternatives.

Read: “Popular iOS and Mac writing app Ulysses Digs Its Own Grave and Gets In”

The company, of course, has its own rationale …

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Opinion Stories August 11

AAPL: 157.48

2.16

The iPhone 8 dummy model industry is hitting its peak production a month or so ahead of the real thing. We’re seeing a rapidly-growing number of photos and videos of these impressively-detailed dummy devices to go along with the renders and mockups of the screen.

Let me start by admitting I’m biased where bezels are concerned …

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Opinion Stories August 7

AAPL: 158.81

2.42

Bloomberg last week reported that Apple is planning to launch an LTE version of the Apple Watch last year. John Gruber then suggested that a new form factor was also in the works – though he later added a sentence somewhat walking back the idea.

That tidbit came from an unconfirmed little birdie, though, so I wouldn’t bet the house on it.

But assuming there is actually a new form factor on the way, the natural assumption would be that it would be that we’re discussing the same model. A new top-of-the-range Watch with both LTE functionality and a new design. That is the most likely bet, but I could see a second possibility here …

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Opinion Stories August 3

AAPL: 155.57

-1.57

If there’s one certainty in life where Apple is concerned, it’s that it targets the premium end of the market. Apple would tell you that it aims to make the best products, and that these cost money to make. A more cynical observer might say that Apple aims to make the highest margins and makes the products (and adds the marketing) it takes to achieve this.

But either way, the company has always targeted those customers willing to pay the big bucks for premium products. That approach has meant that while Samsung sells almost twice as many smartphones as Apple, it’s the Cupertino company that hoovers up almost 80% of the total profits in the industry.

But there are signs that Apple may be broadening its horizons …

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Opinion Stories August 2

AAPL: 157.14

7.09

I wrote yesterday that Apple’s Q4 guidance would give a big clue about iPhone 8 timing, but that it might not be easy to decode.

I said that one of the three possible scenarios would give the clearest steer: a guidance range significantly higher than normal for a ‘tock’ year. In that event, it would send a clear message that the iPhone 8 will go on sale in September, with at least enough availability to show up in the financials.

And that’s where I think we’re at, even if the numbers are not high enough to absolutely guarantee it …

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Opinion Stories July 26

AAPL: 153.46

0.72

President Trump claimed in a WSJ interview that Tim Cook has promised to build three large manufacturing plants in the U.S. – without specifying when this might happen, where they might be located or what they might make.

“I spoke to [Mr. Cook], he’s promised me three big plants—big, big, big,” Mr. Trump said as part of a discussion about business-tax reform and business investment. “I said you know, Tim, unless you start building your plants in this country, I won’t consider my administration an economic success. He called me, and he said they are going forward.”

But there is every reason to doubt this, no persuasive reason to believe it – and little basis for believing it would matter much even if it were true …

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