Opinion pieces & commentary Overview Updated April 20, 2017

Opinion pieces & commentary

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290 Opinion pieces & commentary stories

December 2010 - April 2017

OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Opinion Stories April 20

AAPL: 142.44

Stock Chart

There’s an acronym widely used for setting goals: SMART. There are a few different versions of this floating around, but one common one is that objectives should be Specific, Measurable, Achievable, Relevant and Time-bound. Apple’s stated commitment to stop mining the earth and build all products from recycled materials would seem to fail on two of these criteria.

It isn’t currently achievable. It simply isn’t realistic today for Apple to obtain all of the materials it requires in the quantities it needs at a viable price without mining some of them, and there’s no saying when it might become so.

It’s also not time-bound. Apple has given no indication of when it might reach its goal. Anyone can claim almost anything will be achieved – however far-fetched – without specifying a timeframe.

But while Apple’s objective isn’t SMART, that doesn’t make it either meaningless or useless …

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Opinion Stories April 18

AAPL: 141.20

Stock Chart

We’ve seen a whole bunch of rumors of late suggesting that while Apple really wants to embed a fingerprint reader into the display of the iPhone 8, it is struggling to do so.

The notion that Apple wants to use an embedded fingerprint reader seems abundantly clear. As I’ve mentioned before, we’ve had multiple reports from credible sources like Bloomberg, the WSJ and the New York TimesThe claimed schematics and sketches have also all illustrated a design without any space for a Touch ID sensor at the bottom of the screen, and the volume of Apple patents makes it clear the company has been working hard on figuring out how to do it.

But, unusually for Apple, this is bleeding-edge technology. The company usually lets other manufacturers figure out the kinks in new tech before it launches later with a version that does the job properly. This is the reason it’s being suggested that the company may need a Plan B or even a Plan C …

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Opinion Stories April 13

AAPL: 141.05

Stock Chart

The last time a sketchy report suggested that Apple was planning to move the Touch ID sensor to the rear of the iPhone 8, I wrote an opinion piece saying that I didn’t believe Apple was dumb enough to do it. I set out the four reasons I didn’t expect it to happen.

Alongside multiple reports of a Touch ID sensor embedded in the screen, and supporting patents for the required technology, I felt there were two reasons in particular to doubt the idea …

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Opinion Stories April 4

AAPL: 144.77

Stock Chart

Apple is famously one of the most secretive companies in the world. It believes in what Steve Jobs called the ‘magic’ of the surprise reveal. The ‘one more thing’ presentation style pioneered by Steve is so much a part of Apple’s DNA that it has a stock phrase it uses to answer questions about its product plans: ‘We do not comment on future products.’

It’s hard to imagine Apple would ever take a different approach. Today it did.

It not only revealed future product plans a year in advance – something so out of character it’s hard to believe it really happened – but it also did something else Apple almost never does: it admitted to a mistake.

Sure, none of the three Apple execs present ever used that word, but the mea culpa is clear …

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Opinion Stories March 29

AAPL: 144.12

Stock Chart

The iPhone 8 reports to date mostly point to Apple embedding the Home button and a new type of fingerprint sensor into the display itself, as a way to lose most of the ‘chin’ of the device. Today, however, the sketchiest of reports suggests that the company will instead move the existing Touch ID sensor to the rear of the phone.

The report mixes this in with a raft of things we’ve heard before. Glass backs, vertical cameras (which would be horizontal when used in the more common landscape mode) and iPhone Edition naming are all things that have been reported previously. So while iDropNews would like us to believe that its unspecified ‘insider’ has revealed a whole bunch of new things, the report is actually just a mish-mash of earlier rumors coupled to one piece of supposedly new information …

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Opinion Stories March 23

AAPL: 140.92

Stock Chart
The reality won't be quite as bezel-free as this concept image ...
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A spring iPad event this year has so far been taken almost as established fact. Apple has held one annually in recent years, and we’ve heard multiple reports about what to expect this year – one of them even suggesting a specific date.

The flagship product expected to be announced at the event was a new 10.5-inch iPad with a micro-bezel design that would allow it to have the same external dimensions as the current 9.7-inch iPad Pro.

But recent events suggest to me that, while the 10.5-inch iPad is probably real, it’s unlikely it will be announced at a spring event. Instead, it’s more likely to be at WWDC – or even later …

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