Samsung

872 'Samsung' stories September 2010 - November 2012

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Report: Samsung will not increase price of A-series processors

Élyse Betters Nov 14 2012 - 9:18 am PT

Update: Another report disputes these claims.

South Korean newspaper Chosun.com on Monday reported that Samsung would raise the price of its A-series processors on Apple by 20 percent, but a new report attempts to debunk that claim.

An unnamed Samsung Electronics official allegedly denied to Seoul-based newspaper The Hankyoreh (via TheStreet) that prices would increase, and he further explained prices are “set at the beginning of the year and aren’t changed easily.”

Apple and Samsung have a relationship that is extremely contentious as of late, especially since Apple victoriously sued Samsung in August, but CEO Tim Cook told investors during a Q4 2012 earnings call that Apple continues to be a “customer of Samsung and continue[s] to have a commercial relationship.”

Get the full report at TheStreet.

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Gartner: Apple and Samsung capture almost half of smartphone market in Q3, Android passes 70 percent share

Jordan Kahn Nov 14 2012 - 5:52 am PT

Screen Shot 2012-11-14 at 8.37.44 AM

Worldwide Mobile Device Sales to End Users by Operating System in 3Q12

Gartner is out with its quarterly report for worldwide mobile device sales by vendor and OS for the third quarter. While reporting an overall 3 percent decline in mobile phone sales, the smartphone category hit 169.2 million units in Q3, a 47 percent increase from the year-ago quarter. While Apple is still third to Samsung and Nokia for total mobile device sales, Samsung and Apple remain the top smartphone vendors collectively, capturing 46.5-percent of the market. Meanwhile, Nokia slipped from No. 3 smartphone vendor in Q2 to No. 7 in Q3. This made room for RIM and HTC behind Apple and Samsung in the third and fourth positions.

With sales of 23.6 million units in the third quarter for Apple (up 36.2-percent year-on-year), Gartner reported Samsung widened its lead on Apple with almost 55 million smartphones in the quarter and strong demand for its Galaxy line. Samsung once again takes the top vendor position for smartphones with 32.5-percent of the market:

Samsung’s mobile phones sales continued to accelerate, totaling almost 98 million units in the third quarter of 2012 (see Table 1), up 18.6 percent year-on-year. Samsung saw strong demand for Galaxy smartphones across different price points, and it further widened the gap with Apple in the smartphone market, selling 55 million smartphones in the third quarter of 2012. It commanded 32.5 percent of the global smartphone market in the third quarter of 2012.

As for the race between Android and iOS, Gartner’s numbers show Android increased its marketshare nearly 20 percentage points in the quarter to 72.4-percent of the market, up from just 52.5-percent in the year-ago quarter. In comparison, Apple now accounts for 13.9-percent of the market, down from 15 percent last year, but Gartner expects that to change in Q4 thanks to the continuing iPhone 5 roll out:

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Judge to review claims of juror misconduct in Apple vs. Samsung case Dec. 6

Jordan Kahn Nov 9 2012 - 6:40 am PT

Following the $1 billion verdict in the Samsung vs. Apple case, Samsung has been attempting to get the courts to investigate juror Velvin Hogan. It claimed Hogan “concealed information” about his past history with Seagate, a company Samsung is now a shareholder in. CNET reported Federal District Judge Lucy Koh will consider Samsung’s claims in a hearing set for Dec. 6. At the heart of the allegations is whether Hogan disclosed that his former employee Seagate had previously sued him:

As part of her inquiry, Koh said she will require Apple to disclose what information the company’s lawyers knew about the jury foreman…Samsung argued that jury foreman Velvin Hogan didn’t disclose during jury selection that he had been sued by Seagate, his former employer. Samsung pointed out in court papers that Seagate and Samsung have a “substantial strategic relationship.” The litigation with Seagate led Hogan to file for personal bankruptcy in 1993. Samsung maintains Hogan should have informed the court about the case.

The Register reported today that Apple called Samsung’s argument a “convoluted theory,” adding it was Samsung responsibilities to interview jurors members during jury selection:
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Apple adds Android 4.1 Jelly Bean and Galaxy Note 10.1 to lawsuit against Samsung

Jake Smith Nov 6 2012 - 1:10 pm PT

The showdown between Apple and Samsung seems far from over. Bloomberg reported Apple made a motion today in a San Jose, Calif. courtroom to include the Galaxy Note 10.1 and Android 4.1 Jelly Bean (we’re not sure how TouchWiz factors in) into the lawsuit already existing between the two companies. Apple’s move today comes after a similar motion from Samsung in early October, where it filed claims against Apple’s hot-selling iPhone 5.

In August, a jury under Judge Lucy Koh ruled that Samsung infringed on several of Apple’s patents in a showdown that drew eyes from all around the world. Samsung was ordered to pay damages of $1.05 billion, and nonetheless, Apple has requested that additional damages be tacked on. The Galaxy Note 10.1 and Android 4.1 motion put forth by Apple today is scheduled for trial sometime in 2014. Additionally, there is a trial set for December to consider a U.S. ban on several Galaxy smartphones and the Galaxy Tab 10.1. [Bloomberg]

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Bob Mansfield’s new group implied to be heading transition away from Intel processors on Macs

Élyse Betters Nov 5 2012 - 1:20 pm PT

Apple allegedly plans to one-day abandon Intel to implement a version of chips into Macs that currently power its mobile devices.

Bloomberg first reported the story, citing “people familiar with the company’s research,” and said Apple believes mobile device chips will eventually run its computer lineup. Apple previously mentioned semiconductor development during its management shift announcement on Oct. 29.

Bob Mansfield, senior vice president of Apple’s new “Technologies” group, is apparently leading the chip research, and Apple specifically said its semiconductor teams have “ambitious plans for the future.”

The Cupertino, Calif.-based company first began using Intel processors for Macs in 2005, but two of Bloomberg’s sources noted Apple would continue to rely on the tech for at least a few more years:

As handheld devices increasingly function like PCs, the engineers working on this project within Apple envision machines that use a common chip design. If Apple Chief Executive Officer Tim Cook wants to offer the consumer of 2017 and beyond a seamless experience on laptops, phones, tablets and televisions, it will be easier to build if all the devices have a consistent underlying chip architecture, according to one of the people.

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First Nexus 10 reviews show off a laggy Android 4.2 (Video)

Jordan Kahn Nov 2 2012 - 10:25 am PT

[youtube=http://www.youtube.com/watch?v=Dt1ZKiZaem8&feature=youtu.be&start=72]

Reviews are starting to hit the web for Google’s new Nexus 10 tablet, its first true 10-inch iPad competitor. Most reviewers are praising the device’s display—some even calling it equal to or better than the full-sized iPad’s Retina display. Hardware aside, it appears even the latest version of Android might be the biggest source of frustration as perfectly highlighted at 1:17 in The Verge’s hands-on review above.

Stay tuned for the 9to5Google review of the Nexus 10 this weekend.

Apple removes Samsung apology from UK website, publishes altered newspaper ad

Jordan Kahn Nov 2 2012 - 8:17 am PT

Yesterday, we told you the U.K. Court of Appeal in London ordered Apple to remove “inaccurate comments” from the Samsung apology posted on its U.K. website within 24 hours. As part of the initial ruling, Apple was also supposed to post newspaper advertisements in the country explaining the court ruled Samsung did not copy the iPad’s design. Today, Apple removed the apology from its U.K. website, but it has yet to publish an altered version removing the four paragraphs the court took issue with. Apple originally requested 14 days to make changes, but the judge rejected that request.

At least Apple’s newspaper ad did not include the “not as cool” statements the courts had a problem with. TheNextWeb posted the image above; showing one of Apple’s ads ran in this morning’s Guardian.

iFixit tears down the fourth-generation Retina iPad, finds LG display

Jordan Kahn Nov 2 2012 - 5:45 am PT

Lines are a little bit shorter than most expect from an Apple product launch, but today Apple’s new iPad lineup, the mini and fourth-generation with Retina, officially go on sale. While the new fourth-generation Retina iPad is not a whole lot different from the iPad 3 it replaced, iFixit has took apart the new iPad to find out the exact changes made on the inside.

A few things of note: iFixit found the LCD is manufactured by LG, as opposed to the likely Samsung-manufactured display found on the iPad mini. We also get a peek at the new A6X and the new Lightning connector. Unfortunately, Apple doesn’t appear to have taken advantage of the potential to save space with the new connector:

Apple didn’t save any space by switching to the smaller Lightning connector (lower); rather they let the Lightning cable sit in a frame the same size as the 30-pin dock connector (upper)… We were hoping that space savings would yield bigger, better speakers. Very disappointing, indeed.

Apart from the slightly upgraded front-facing camera, most other components, such as RAM and the battery, appear to be the same as iPad 3:
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If Apple adopted Samsung’s product strategy

Jake Smith Oct 30 2012 - 8:24 am PT

[youtube=”http://www.youtube.com/watch?v=7J2Au80BmHc”]

Google’s launches Android holiday lineup: LG Nexus 4, Samsung Nexus 10, $299 4G 32GB Nexus 7

Jordan Kahn Oct 29 2012 - 10:16 am PT

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=pHuoDqcIyqk]

Google is making some big product announcements today, despite having to cancel its event due to Hurricane Sandy. Among the announcements: a new Nexus smartphone from LG, a Samsung-built Nexus 10 tablet, and updates to Google’s 7-inch Nexus 7 lineup.

LG Nexus 4: Google is launching the much-rumored LG Nexus 4 on Nov. 13 starting at $299. Much of the specs were confirmed previously, but Google has interestingly decided to not offer an LTE-capable model of the device. It is, however, including a wireless charging dock. T-Mobile is Google’s premier launch partner for the Nexus 4. Full specs on 9to5Google.

Samsung Nexus 10: Clearly, Google’s iPad competitor, its new 10-inch offering, is a Samsung-built tablet that packs in iPad-like specs starting at $399. The Verge said its 10-inch 2,560-by-1,600-pixel resolution (same as 13-inch Retina MacBook Pro) display is “on par with the iPad’s Retina display, with sharp text, excellent color fidelity, and great viewing angles.” Full specs and more here.

Nexus 7: Google has also confirmed today that its 7-inch Nexus 7 lineup is being refreshed. Google’s iPad mini competitor will now start at $199 for 16GB, and it will offer a 32GB model for $249. Those are both Wi-Fi-only, but Google will also offer an HSPA+ 32GB model for $300, $30 less than Apple’s entry-level iPad mini. The 8GB model is gone. That 32GB HSPA+ Nexus 7 is going up the bigger iPad mini that starts at $329.

Head over to 9to5Google.com for more coverage of Google’s leaked product announcements. Oh, and Microsoft is launching Windows Phone 8 as well.

Apple shipped 16.6-percent of global smartphones last quarter, up 2.3 points yoy

Élyse Betters Oct 26 2012 - 7:14 am PT

Strategic Analytics released its latest report today that depicted global smartphone shipments growing to 162 million in Q3 2012, and Apple managed to grab second place with 16.6-percent global share.

“(Apple) shipped 26.9 million smartphones worldwide for 17 percent market share, up from 14 percent recorded a year earlier,” said Strategy Analytics Executive Director Neil Mawston in a press release. “Apple had a solid quarter in the important United States market and this helped to strengthen its global performance.”

Samsung led the charge, however, with a record 35 percent global share. The report mentioned Samsung successfully delivered “numerous hit models,” such as the Galaxy and Galaxy Note, despite competition in stores and courtrooms. Meanwhile, the remaining handset manufacturers, such as Nokia, fell into the “Others” category at 48 percent.

“Samsung shipped 56.9 million smartphones worldwide and captured a record 35 percent market share in the third quarter of 2012. This was the largest number of units ever shipped by a smartphone vendor in a single quarter,” Mawston added.

Samsung and Apple essentially shipped over half of all the smartphones worldwide in Q3—up from roughly one-third just a year ago. Strategy Analytic Senior Analyst Neil Shah therefore noted shipping volumes have “polarized” around the two brands.

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Served: Apple complies with UK court order, adds Apple’s iPad ‘design is cool’ (and also Samsung didn’t copy) to website

Seth Weintraub Oct 26 2012 - 4:26 am PT

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Last week, Apple lost an appeal in the U.K. that forced Apple to apologize to Samsung publicly and state that its Galaxy Tab does not infringe on Apple’s patents.

Britain Court of Appeal upheld a previous ruling that Samsung’s Galaxy Tab does not infringe on the iPad’s patents because it is not “as cool.” Reuters reported that after losing the appeal this morning, Apple has been instructed by the court to apologize to Samsung by running ads on its website and in newspapers saying Samsung did not infringe on patents in at least Arial 14 font.

Hidden at the bottom of Apple’s U.K. website this morning is the required link to the apology, but the apology is more like one your big sister would give you after being reprimanded by your parents. After mentioning Samsung did not infringe, Apple nicely sliced out some complimentary quotes from the ruling:

“The extreme simplicity of the Apple design is striking. Overall it has undecorated flat surfaces with a plate of glass on the front all the way out to a very thin rim and a blank back. There is a crisp edge around the rim and a combination of curves, both at the corners and the sides. The design looks like an object the informed user would want to pick up and hold. It is an understated, smooth and simple product. It is a cool design.”

Apple goes on to say German and U.S. courts ruled otherwise.

However, in a case tried in Germany regarding the same patent, the court found that Samsung engaged in unfair competition by copying the iPad design. A U.S. jury also found Samsung guilty of infringing on Apple’s design and utility patents, awarding over one billion U.S. dollars in damages to Apple Inc. So while the U.K. court did not find Samsung guilty of infringement, other courts have recognized that in the course of creating its Galaxy tablet, Samsung willfully copied Apple’s far more popular iPad.

So there!
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Apple’s rubber banding patent used in Samsung trial declared invalid

Jordan Kahn Oct 23 2012 - 6:23 am PT

A report from FossPatents today (via MacRumors), covering a Samsung filing with U.S. District Judge Lucy Koh, shows the United States Patent and Trademark Office has declared 20 claims related to Apple’s rubber-banding patent invalid. One of the claims was even used against Samsung as part of Apple’s $1 billion victory in a California court in August:

While this non-final decision is not binding, there is a possibility that Judge Koh will be persuaded by this to grant Samsung’s Rule 50 (“overrule-the-jury”) motion to the extent it relates to the ‘381 patent. Even if Judge Koh is hesitant to overrule the jury on this and skeptical of a non-final action, the reexamination process will continue during the Federal Circuit appellate proceedings, so if the non-final findings concerning claim 19 are affirmed in subsequent Office actions, they will have more weight. And even after the appeals process, a subsequent final rejection of the relevant patent claim would make the patent unenforceable going forward.

The report noted an anonymous third-party challenged the validity of the patent earlier this year by requesting a re-examination (Google looks up into space, begins whistling):

In late May, Scott Daniels, the author of the WHDA Reexamination Alert blog, discovered some new anonymous attacks on this patent and another famous Apple patent. I reported and commented on these findings. At the time I already listed the prior art references on which that ex parte reexamination request was based.

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Samsung/Google’s new ARM-powered Chromebook looks like a MacBook Air, costs just $249

9to5 Staff Oct 18 2012 - 10:41 am PT

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The price is right, and the processor is an interesting choice (ARM), but unfortunately, the look is unmistakably Apple.
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Get same speedy SSDs that Apple uses in MacBooks for over half off today -128GB: $70, 256GB: $155

9to5 Staff Oct 18 2012 - 9:47 am PT

From 9to5Toys.com:

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The very same Samsung 830 SSDs that Apple uses in its new MacBook Pro/Airs, the Samsung 830s, are on sale today only at Amazon. At $69.99 for 128GB and $154.99 for 256GB with free shipping, these are the lowest prices we’ve seen for these SSDs which feature read speeds of up to 520MB/s and write speeds of up to 400MB/s.

Update: The deal is over but hit up their big SSD sale
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Apple loses appeal over tablets in UK courtroom, must publicly apologize to Samsung

Jake Smith Oct 18 2012 - 4:45 am PT

Apple and Samsung’s legal fight continued on the world stage this morning, where the Britain Court of Appeal upheld a previous ruling that Samsung’s Galaxy Tab does not infringe on the iPad’s patents because it is not “as cool.” Reuters reported that after losing the appeal this morning, Apple has been instructed by the court to apologize to Samsung by running ads on its website and in newspapers saying Samsung did not infringe on patents in at least Arial 14 font.

As we all know, other courts around the world have ruled otherwise. On the ruling, Samsung gave the boilerplate: “We continue to believe that Apple was not the first to design a tablet with a rectangular shape and rounded corners.” A California court ruled this summer that Samsung owes $1 billion to Apple. Additionally, some of Samsung’s devices could be in jeopardy from being on the market.

Today’s ruling in Europe prohibits any other legal course regarding tablets and the iPad specifically. While the Court of Appeal denied Apple’s appeal today, the company can still appeal with the Supreme Court. The global legal battle is far form over, as it continues in roughly a dozen countries, with more trials scheduled for 2014.
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Apple moves supplier relationship status with Samsung from ‘frenemies’ to ‘enemies’

Jordan Kahn Oct 15 2012 - 5:29 am PT

Just before we heard Apple was not using an ARM-designed processor and instead its first custom CPU design for the new iPhone’s A6, we also heard reports that Apple was reducing component orders from Samsung due to the two companies’ ongoing patent disputes. While we knew Samsung was still—at the very least—manufacturing the new chip, a report from KoreaTimes gives more insight into the company’s involvement directly from a Samsung official. According to the report, the A6 is the first of Apple’s iPhone chips where Samsung did not contribute to development of the technology:

According to industry sources, Apple has not collaborated with Samsung in the process to develop its A6 microprocessor used in its latest iPhone 5. Samsung has handled the manufacturing of the processors used in previous iPhones and believed to have contributed in their design to some degree… It now appears that the structure of the deal has been dramatically adjusted…Apple is still relying on the Korean firm to manufacture its chips but has made it clear it will no longer use its rival’s technology.

We heard conflicting reports in September regarding Apple’s decision to reduce component orders from its biggest supplier, Samsung. Reuters claimed the reduction in orders was an attempt to simply “widen its supply chain,” while others reported Apple is actively reducing orders of displays, memory chips, and batteries specifically due to increasing tension between the companies. According to the report’s source, an unnamed senior Samsung official, Samsung is now only manufacturing the A6 chips on a “foundry basis”:

“There are three kinds of chip clients. Some want us to handle everything from chip design, architecture and manufacturing. Some want us to just design and manufacture. Some want us to just make the chips. Apple is now the third type,’’

Related to today’s report: Apple’s recent hiring of Samsung chip designer Jim Mergard. The report claimed the hiring of Mergard, who was working specifically on ARM chip designs at Samsung and prior, increases the “mutual tension”…
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iPhone 5 beats Galaxy S III in Web traffic already despite negative Maps app press

Élyse Betters Oct 12 2012 - 10:42 am PT

Not the best looking pie chart—especially for Samsung.

Apple’s iPhone 5, at just three weeks old, is apparently experiencing more Web traffic than its three-month-old arch nemesis Samsung Galaxy S III.

The latest report from research firm Chitika depicts the iPhone 5 as gobbling up 56 percent of Web traffic volume, compared to the S III’s 44 percent, in just 18 days since it officially released. Chitika attributed the sudden growth to record-breaking sales numbers and 4G speeds:

Record-breaking sales numbers, along with new 4G browsing speeds which encourage data usage, are the most likely explanation for this tremendous growth. This latest shift in the mobile ecosystem is not welcome news for Samsung, which has positioned its device as a direct competitor to the iPhone 5.

Chitika has notably come under fire recently for publishing incorrect information on Google’s local search queries. The firm realized its errors after reading an article by SearchEngineLand. While today’s Web traffic report is significant—yet sudden— for Apple, lets hope Chitika has straightened out its metrics for analyzing Web data.

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Report: Apple to utilize TSMC’s 20nm quad-core chips for new products over next few years

Jordan Kahn Oct 12 2012 - 7:24 am PT

Chinese Economic News Service (via MacRumors) is citing Citigroup Global Markets analyst J.T. Hsu today as claiming Apple will make the switch to TSMC’s 20nm process for quad-core processors over the next couple of years. The rumor is something we have heard several times in the past:

Citigroup Global Markets Inc. estimated Taiwan Semiconductor Manufacturing Co. (TSMC) to be the only supplier of 20nm process to Apple quad-core processors over the next one to two years, citing the company’s unmatched technological advance on 20nm process and Apple’s decision to adopt 20nm quad-core processors in its new products…Apple began verifying TSMC’s 20nm process in August this year and may begin risk production in November with the process. Volume production is expected to start in the fourth quarter of 2013, raising the possibility that TSMC will hike capital expenditure to US$11-12 billion in 2013 and 2014.

According to Hsu, Apple will utilize the processors in iPad, “iTV” (Apple TV?), and MacBooks, while iPhone’s will remain with duo-core chips:

Hsu estimated Apple to design quad-core processors into iPad, iTV and even Macbook. iPhones will be still powered by duo-core processors to highlight its low power consumption merit… Apple’s contracts have been widely criticized for low margin to contract suppliers, likely the reason why TSMC has been reluctant to compete for Apple contracts. But Hsu thinks otherwise, estimating Apple’s quad-core chip, cost at around US$15, could be 10% cheaper once it is made by Taiwan’s supply chains involving TSMC, Advanced Semiconductor Engineering Inc. (ASE), and Kinsus Interconnect Technology Corp.,

In August, Bloomberg reported both Apple and Qualcomm failed to obtain exclusive chip production rights from TSMC after putting up over $1 billion in bids. Samsung also recently made big investments in its new Austin, Texas plant manufacturing chips for iPhone, iPad, and other Apple products, indicating multi-year contracts are likely in place.

Apple poaches top Samsung chip designer for its staff

Jake Smith Oct 11 2012 - 1:18 pm PT

The Wall Street Journal reported that Samsung chip designer Jim Mergard has left the South Korean-based company to work for Apple. According to the report, Mergard’s duties before his short stint at Samsung were to lead the development of a “high-profile AMD chip that carried the code name Brazos and was designed for low-end portable computers.”

Mergard’s work at Samsung was rumored to be focused on building ARM chips for servers. It would be interesting to see Apple pick up this capacity.

Apple and Samsung have an intense rivalry in the smartphone space, but Samsung produces all of Apple’s Ax processors. Samsung opened a factory in Austin, Texas just last year that is responsible for making chips to power Apple’s iOS devices.

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US court reverses Apple’s injunction on Samsung Galaxy Nexus

Jordan Kahn Oct 11 2012 - 9:42 am PT

U.S. Judge Lucy Koh granted Apple’s request for a preliminary injunction against Samsung’s Galaxy Nexus smartphone in June, and the decision resulted in the temporary removal of the device from Google Play pending a software fix with Android 4.1. Today, Reuters reported that Apple’s U.S. injunction on the Galaxy Nexus has been reversed. TheNextWeb got its hands on the official order:

Samsung argued, somewhat humiliatingly, that the sales of the Galaxy Nexus were so poor that they didn’t pose a threat to Apple’s iPhone and that the unified search feature was not essential to the success of its device. The appeals court apparently agrees, as it states in its official order:

…it may very well be that the accused product would sell almost as well without incorporating the patented feature. And in that case, even if the competitive injury that results from selling the accused device is substantial, the harm that flows from the alleged infringement (the only harm that should count) is not.

According to Reuters, the U.S. Court of Appeals for the Federal Circuit ruled the court “abused its discretion in entering an injunction” and will send the case back to the California court for consideration.
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Study: Samsung Galaxy S III sales spike following Apple verdict & iPhone 5 launch

Jordan Kahn Oct 2 2012 - 8:50 am PT

A new report from research firm Localytics today suggested sales of Samsung’s Galaxy S III have been growing on a weekly basis with huge spikes following the Samsung/Apple trial and the iPhone 5 introduction. The full story is at 9to5Google.com.

…and Samsung files suit against Apple over iPhone 5 (9to5mac.com)
Samsung mocks iPhone 5 line sitters (again) in new Galaxy S III ad (9to5google.com)
Analyst: Samsung’s Galaxy S III bests Apple’s iPhone 4S sales for the first time since it was released a year ago (9to5google.com)

Samsung mocks iPhone 5 line sitters (again) in new Galaxy S III ad

Jordan Kahn Sep 19 2012 - 10:35 am PT

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=nf5-Prx19ZM]

Samsung just released its latest ad mocking iPhone line sitters—right on time for the release of the iPhone 5 this week. The ad is quite similar to its old “The Next Big Thing” Galaxy ads, as it bashes iPhone customers waiting in line at the Apple Store. This commercial is for Samsung’s latest device, of course, the Galaxy S III.

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Apple tops ACSI September report with 86 out of 100 in customer satisfaction

Jordan Kahn Sep 18 2012 - 5:25 am PT

The American Customer Satisfaction Index is out today with its September report for appliances, computers, televisions and video players/recorders. Not surprisingly, Apple is able to maintain its lead among personal computers despite a drop of 1-point to 86 over previous reports. While the report noted Apple continued to lead the category by a margin of 5- to- 9 points, Apple’s lead is slightly smaller than previously, according to the report, “due to an across-the-board customer satisfaction increase for Windows-based computers.” Apple’s score comes as the PC industry as a whole gains 2.6-points and hit all-time high satisfaction score of 80.

Skipping past HP, Acer and Toshiba, the aggregate of smaller PC makers (including tablet producers Samsung and Amazon) improves customer satisfaction by 4% to 80 while simultaneously gaining market share at a pace that outstrips even Apple… “What may be occurring is that the defection of the least satisfied customers of traditional PC brands such as Dell, HP and Acer to Apple and other smaller tablet makers actually may be boosting customer satisfaction for all,” says Fornell. “The companies that lose market share will maintain their most loyal and happy customers, while those who migrate to other companies in search of new products are more pleased as well.”

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