If Apple’s most recent hardware events were about going bigger (larger iPhones, a jumbo iPad, and a new Apple TV), Apple’s March 21st event is about going smaller. Apple yesterday officially sent invites to its much-anticipated event to be held at its Cupertino campus with the tagline “Let us loop you in.” The event, which was originally internally scheduled for a week earlier, will focus on Apple’s new 4-inch iPhone SE, a smaller, 9.7-inch iPad Pro, and new Apple Watch bands. The company will likely also reveal the final versions of iOS 9.3, tvOS 9.2, watchOS 2.2, OS X 10.11.4, and an iTunes update. We’ve reported nearly the entirety of what’s expected to come at the event, so read on for a full roundup of everything we’re likely to see. (Updated March 18th with the latest information):
Space Black Stories March 11, 2016
Space Black Stories May 15, 2015
Space Black Stories May 14, 2015
In line with shipments beginning yesterday for multiple Apple Watch models, the Space Black version of the stainless steel Apple Watch has begun arriving at the doorsteps for those who placed orders early into the April pre-order process. We’ve received our 42mm Space Black Apple Watch and have put together a hands-on gallery of photos for those interested in the only all-black Apple Watch model. As our photos indicate, this Apple Watch still includes white packaging and a silver MagSafe charging puck, so there are no special black accessories for this version. We also highlight how the Space Black Apple Watch looks with the black Leather Loop and Sport Band in this gallery, below.
Space Black Stories May 11, 2015
One month after Apple began taking Apple Watch pre-orders with a promised April 24 release date, many customers — including people who ordered immediately after Apple’s online store returned — are still awaiting their Watches. As noted on Apple’s discussion forums and numerous social media postings, many Apple Watch models appear to be trickling out of the company’s factories, while Watches bundled with certain premium bands have apparently not yet shipped.
The most significantly delayed Apple Watches are apparently Apple’s four Stainless Steel Case with Link Bracelet models ($949-$1,099), four Stainless Steel Case with Leather Loop models ($699 each), and four Stainless Steel Case with Modern Buckle models ($749 each), which do not appear to have shipped at all.
Update: Following publication of this story, several readers reported the first credit card charges for silver Apple Watch orders with Link Bracelets, covering orders placed five or fewer minutes after Apple’s online store returned. Orders for Space Black versions of the Apple Watch have not yet been charged…
Space Black Stories March 24, 2015
The job of Apple Retail Store employees will begin changing in profound ways next month. In order to showcase and sell the Apple Watch, retail employees will be trained to provide personal fashion and styling advice to customers, according to employees briefed on the plans. Until now, Apple Retail has been tasked with recommending iPads, iPhones and Macs with few styling options aside from limited color options.
Apple is pushing for retail employees to initiate conversations that build trust, enabling the employee to serve as a valued fashion advisor during the purchase process, similarly to how traditional watches are sold. Apple Watch sales training programs will take place for Apple retail staff over the course of the next two weeks, teaching entirely new sales techniques to encourage iPhone upgrades, assist with gifting, and guide customers in watch and strap choices.
Below, we detail how employees will provide fashion advice to customers and Apple’s multi-part plan for selling an Apple Watch.