VAT

Apple has sent an email to developers informing them of upcoming changes to app pricing in Canada, the European Union, Norway, Iceland, and Russia. These changes, which take effect later this week, are not the same as the recent change to country-specific VAT rates, and impact a wider range of markets.

The pricing updates are being implemented to accommodate changing tax and currency exchange rates. Prices will go up for customers in all of the affected countries except Iceland, which will see a decrease. Russia’s prices will “change,” according to the email, but there aren’t any additional details on what that may mean.

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Members of the UK government are seeking to close a tax loophole that currently allows online music, app, and book downloads to avoid the country’s 20% “value added tax” in favor of much lower international tax rates, reports The Guardian. If the push is successful, iTunes customers in the UK will instead be taxed at the appropriate rate for their own country.

However, the new law won’t go into effect until January 1, 2015, so there’s still time for things to change. Supporters of the change say that it will lead to more fair competition among foreign and domestic companies, since UK-based companies are currently at a major disadvantage due to the higher tax rate.

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