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As Apple headset looms, Microsoft revamps its strategy to focus on ‘cloud-based’ mixed reality device

Microsoft

As reports indicate Apple is planning to launch its first AR/VR headset as soon as later this year or in 2023, Microsoft is reportedly revamping its own roadmap to better compete. According to a new report from Insider, citing an internal roadmap, “Microsoft’s mixed reality business is undergoing a major technology shift.”

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Report: Apple Headset not an ‘all-day device,’ creating a metaverse ‘off limits’

Apple mixed reality headset render

Apple is widely expected to take the wraps off of its first mixed reality headset this year, with a focus on augmented reality and virtual reality experiences. While many companies – including Meta – are doubling down on the idea of a “metaverse,” a new report today indicates that Apple’s focus is quite the opposite.

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Ahead of Apple Headset launch, Meta reportedly halts efforts to build its own AR/VR OS

As rumors regarding Apple’s AR/VR headset gain traction ahead of an expected release this year, Facebook parent company Meta has reportedly hit a roadblock in its own VR/AR software efforts. According to a new report from The Information, Meta has halted its efforts to build a new software operating system to power its headsets.

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