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Which would you rather have: an AI-powered Alexa+ that advertises to you, or an AI-lacking Siri that doesn’t? Hopefully Apple can sort out its AI struggles and users never have to face that decision. But if you’re an Alexa+ user, it sounds like more ads are definitely in your future.

Apple reported huge quarterly earnings yesterday, and on the call with investors, CEO Tim Cook gave an update on how popular iOS 26, iPadOS 26, and macOS Tahoe are proving thus far.

Apple TV+ is enjoying its biggest year ever, and has a strong fall lineup around the corner. Before summer ends, though, August will bring new seasons of high-profile shows like sci-fi drama Invasion and comedy Platonic, alongside brand new series like Chief of War. Here’s everything new coming to Apple TV+ in August.

I’ve been using iOS 26 since the first developer beta, and now that the public beta is out, it seems a good time to share my early views of the biggest shake-up to the look and feel of the iPhone user interface for a great many years.

Of course, betas will beta, and there have been a few glitches along the way, but I have to say that only one of my apps won’t run, so I’ve been able to get a pretty good feel for everyday use ..

Whenever there’s talk of Apple making a big, splashy acquisition to help catch up in AI, someone inevitably points out that “Apple doesn’t acquire big companies like that”. Today, Apple CEO Tim Cook offered his view: company size doesn’t matter.

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With iOS 17, Apple introduced a new privacy setting that gives users much more granular control over which apps can access their photo albums. Since then, it has evolved to offer even more granularity and transparency. Here’s how to limit and manage photo sharing on your device.

During today’s Q3 2025 earnings call, Apple CEO Tim Cook addressed growing speculation that advancements in AI, and the new hardware form factors enabled by them, could eventually sideline screen-based devices like the iPhone.

Following recent market reports that suggested iPhone sales were bouncing back in China, Apple CEO Tim Cook confirmed today that the company managed to reverse the slowdown, with overall revenue in the region rising 4% last quarter.

Apple shares are up around 3% in after-hours trading, following the company’s fiscal Q3 2025 earnings report, which topped Wall Street expectations.

As part of the ongoing Q3 2025 earnings call, Apple CEO Tim Cook gave an update on how the U.S. tariff war is affecting the company’s business, and detailed what to expect during the next fiscal quarter if nothing changes.

Apple reported its fiscal Q3 2025 earnings today, beating analyst expectations in key categories like revenue, earnings per share, iPhone revenue, and more.

During a call with analysts today, Apple CEO Tim Cook revealed that Apple has just crossed another major milestone: shipping its three-billionth iPhone since its launch in 2007.

Today Apple reported its quarterly earnings, far exceeding Wall Street expectations with a huge 10% YoY revenue increase. Apple CEO Tim Cook also signaled strong AI ambitions for the company in quotes made to CNBC.

Apple just released its earnings report for fiscal Q3 2025 ended June 28. The company generated $94.04 billion in revenue, up 10% from the same quarter last year, and above the expected revenue of $89.22 billion. Here’s the full breakdown.

This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: iPhone 17 Pro camera upgrades, pricing, colors, and more. Here are this week’s Apple rumors.

Shrinking season 3 is coming to Apple TV+, with big new guest stars, fresh love interests, and a lot more. Here’s everything we know so far about Shrinking’s return.

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

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Apple’s Home app hasn’t had any new publicized features in iOS 26 yet, but a code leak just revealed a new feature in the works that relies on Apple Maps’ new upgrades.

Benjamin and Chance analyze the new iOS 26 icon set, as well as respond to some public beta feedback Chance has received from his family. Also, a test iPhone 17 prototype was seemingly caught on camera on the streets of San Francisco. 

And in Happy Hour Plus, Chance has finally updated to watchOS 26 beta, and the pair discuss the surprising utility of the new wrist flick gesture. Subscribe at 9to5mac.com/join.

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Apple’s first foldable iPhone is launching next year, a full seven years after Samsung’s original Galaxy Fold debuted. But based on quotes from Samsung, it seems Apple’s launch timing for the iPhone Fold could be nearly spot-on.

Apple Glasses are reportedly in development with a targeted 2026 launch, and rumors around the new AI product indicate that Apple may find itself in surprising agreement with Meta CEO Mark Zuckerberg.

Apple is set to release its Q3 2025 earnings results later today, followed by a conference call set to start at 2:00 p.m. PT / 5:00 p.m. ET. Here’s how you can listen in live.

Spotify has always had a bent toward social sharing and keeping music activity public. Now, a new website called Panama Playlists has exposed the service’s privacy gaps by revealing Spotify playback activity, playlists, and more for various celebrities—including tech leaders, politicians, and more.