In what is becoming a global trend, IDC found that Nokia uptake in Australia fell spectacularly from almost 50% in Q1 last year to less than 25% this year.

Its first quarter 2011 figures show that in just 12 months, Nokia has not only lost market dominance, its phone market share has halved: from 49.5 per cent in the first quarter of last year and 44.2 per cent in Q4, to just 24.6 per cent in the first quarter this year.

Perhaps even more scary for the people at Nokia, who are also jumping from their “burning platform”: Windows Phone 7 is actually dropping share year over year from the previous Windows Mobile.

Who is picking up the slack?

Why Apple of course, who have grabbed a third of the Australian market:

“We expected Symbian to decline steadily throughout 2011, however the pace of decline has exceeded all expectations, with the majority of would-be Symbian buyers heading to Apple,” Mr Novosel said.

Apple, meanwhile, is riding high with 31.4 per cent of the overall mobile phone market share in Q1, up from 18.8 per cent in the fourth quarter of 2010, and close to 40 per cent of the smartphone market.

IDC said Apple had become the top mobile device vendor in Australia for the first time, with nearly one third market share. Despite a 5 per cent year-on-year dip in the mobile phone market, iPhone shipments had soared 13 per cent in a quarter.

The reign may be short-lived however, with Android uptake surpassing even that of iPhone.  IDC expects Android to be the number one platform in Australia by the end of the year.

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One Response to “IDC: Nokia share halved as iPhone becomes king of the hill in Australia”

  1. Martin Hill says:

    Except that Android is plateauing with the global sales growth rate of Android devices droppiing to 3 percent in the March quarter from 7.5 percent in the fourth quarter and 9.5 percent in the September quarter. 

    IDC reports that Android’s share of the US smartphone market in dropped for the first time from 52.4% in Q4 2010 to 49.5% in Q1 2011, a drop of 2.9 points or 5.5% quarter to quarter.  In contrast, the iPhone gained significantly larger share going from 17.2% to 29.5%, an increase of 12.3 points or 42%.

    NPD agrees reporting that Android’s share of quarterly sales in the US smartphone market shrank 6% quarter-to-quarter in Q1 2011 to 50%.  In contrast Apple’s iPhone grew 47% to capture 28% of all smartphone sales in the USA.  

    IDC also reports that Apple had the highest growth of any mobile phone vendor worldwide in Q1 2011 year over year of 115% with second place ZTE growing 45%, Samsung growing 9% and HTC and Moto not even on the chart.

    And these figures all include Android tablets because the vast bulk of them also include cellular radios and carrier subscriptions.  

    In contrast, Apple’s figures don’t include the iPod touch or iPad (which the analysts should do when comparing operating systems), which when added in show iOS and Android to be neck and neck in quarterly unit sales.  

    Of course in terms of installed base Apple is far ahead of Android with 200 million iOS devices sold versus only 100 million Android as confirmed by ComScore who reported in April that *active* iOS devices outnumber Android devices by 59% in the  USA and by 116% in Europe.

    -Mart

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