Apple CEO Tim Cook at the January 11 Verizon iPhone presser

We received an interesting tip in July that AT&T would be changing its iPhone tiers on October 4th. At the time, we said,

AT&T raises iPhone device tier on October 4th, perhaps signaling launch date?

Fast forward to today. AllThingsD reports that Apple CEO Tim Cook will unveil a fifth-generation iPhone at a media event scheduled for Tuesday, October 4:

Tuesday, October 4. That’s the day Apple is currently expected to hold its next big media event, according to sources close to the situation, where the tech giant will unveil the next iteration of its popular iPhone.

Author John Paczkowski mentions Apple could change plans at any time. The time frame jibes with the publication’s previous report calling for a mid-October launch of the next iPhone. Kara Swisher, another author with AllThingsD, wrote on Twitter last month that there will be no iPhone event “until Oc … to … ber”.

This will obviously be a huge event for Tim Cook, his first in the CEO role. AllThingsD notes that pressure is on Tim Cook to perform well.

Cook is certain to preside over the iPhone 5 rollout. He has to, of course. To pass the presentation on to anyone else — even one of Apple’s key executives such as Phil Schiller, who has handled the Macworld and Worldwide Developers Conference keynotes in 2009 — would undercut Cook’s new role and reinforce public perception that its legendary outgoing CEO and co-founder Steve Jobs is Apple and that it will be a different company without him.

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