Japan-based DeNA announced that its “Rage of Bahamut” app became the No. 1 grossing game on both iOS and Android yesterday, while earning roughly the same revenue per day from each mobile platform.
The game’s success pokes holes in recent findings from Flurry, which claimed revenue generated per active user is four times greater on iOS than Android. The analytics firm noted that for every $1 earned on iOS, a developer could expect to earn about 24-cents on Android.
“Contrary to what we read, we’ve been very happy with Android monetization. There is not a big discrepancy between the two now,” said DeNa Director Neil Young to TechCrunch.
Rage of Bahamut is a free trading card game that lets users battle either through a live single or multiplayer action mode against a “database of battle hungry foes.” It is on Apple’s App Store and boasts a 4.5-star rating on nearly 4,000 reviews as of press time.
TechCrunch further elaborated:
The game had the top slot on both platforms yesterday, but Kabam’s Kingdoms of Camelot took back the #1 iOS slot in the U.S. this morning. [...]Young says Rage of Bahamut is seeing some impressive revenue numbers per day per user. In casual games, you usually see an average revenue per daily active user of a couple cents to 10 cents per day on mobile. The better games can get to 15 to 25 cents per day per daily active user. But Young says Rage of Bahamut has been able to do 4 or 5 times that. He didn’t say how much revenue overall the title is earning, but we’ve seen dual platform hits like Draw Something earn anywhere between $5 and 10 million per month through in-app purchases and advertising.
Those numbers are welcomed news for developers with growing concerns about mobile platforms lacking solid business models that encourage monetization.