Flurry Stories May 7, 2015

With more than 3,000 apps for the Apple Watch already on the App Store for Apple’s new device, two major analytics platforms today announced support for Apple Watch apps through their respective SDKs.

Yahoo shared that its Mobile Developer Suite has added support for Apple Watch app analytics for developers at no cost through Flurry Analytics, the platform it acquired almost a year ago. By implementing Yahoo’s analytics system, developers of Apple Watch apps gain access to several metrics… expand full story

Flurry Stories February 19, 2015

Yahoo unveils new suite of dev tools including search integration for other apps

After announcing its first dev con last December, Yahoo today kicked off its mobile developer conference in San Francisco where it unveiled five new products for mobile app makers. As suspected, Yahoo revealed the latest tools from Flurry, the mobile ad and analytics firm it acquired last July.

This includes Flurry Analytics Explorer, a new dashboard for the Flurry Analytics system which it says enables developers to discover more insights with than before, and Flurry Pulse, which lets app builders “share app signals with partners using their existing Flurry SDK implementations and the click of a button.”

Flurry Stories December 30, 2014

Data from Yahoo-owned analytics company Flurry shows that iPhones and iPads comprised more than half of all mobile device activations between 19th and 25th December, at 51.3% – almost three times as many as second-placed Samsung.

Apple accounted for 51% of the new device activations worldwide Flurry recognized in the week leading up to and including Christmas Day (December 19th – 25th). Samsung held the #2 position with 18% of new device activations, and Microsoft (Nokia) rounded out the top three with 5.8% share for mostly Lumia devices. After the top three manufacturers, the device market becomes increasingly fragmented with only Sony and LG commanding more than one percent share of new activations on Christmas Day.

The company notes that while Chinese companies Xiaomi, Huawei and HTC didn’t reach 1%, this reflects the fact that Christmas is not celebrated in their home market …  expand full story

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Flurry Stories December 8, 2014

Yahoo will unveil a suite of dev tools for mobile apps at its first Dev Con Feb. 19

Yahoo announced today that it will be hosting its first ever developer conference, The Yahoo Mobile Developer Conference, early next year in February. Yahoo confirmed it plans to use the event to unveil a new suite of developer tools for mobile apps that will “help developers better understand their users and improve, grow and monetize their apps.”

Today, Americans spend more time on their smartphones than watching TV – making the mobile experience, and the job of mobile developers, more important than ever. Join us as we announce a suite of tools that will help mobile developers better understand their users and improve, grow and monetize their apps… Breakout sessions will help developers solve some of the biggest issues they’re facing in today’s crowded app market.

Yahoo didn’t give many clues regarding what exactly those tools will include, but it did say that VP of Flurry products, the mobile analytics and advertising company that it acquired earlier this year, will appear at the event with a “State of Mobile address.” It’s likely we’ll see the latest solutions from the Flurry team since joining Yahoo. Currently the company offers analytics services for tracking app performance and a mobile app advertising platform for both advertisers and publishers. 

Developers and others interested in learning more about The Yahoo Mobile Developer Conference scheduled for Feb. 19, 2015 in San Francisco can sign up here for updates.

Flurry Stories July 21, 2014

If you’re a long-time Apple watcher, you may be familiar with Flurry Analytics as Steve Jobs’ favorite analytics firm. The video above sums up his opinion well on the topic. Today, Re/code breaks the news that Yahoo’s prolific Mergers and Acquisition department will be acquiring Flurry for “hundreds of millions of dollars” later today. TechCrunch pegs the price at roughly $300 million. As for Apple, the Cupertino-based company will be launching its own iOS analytics software this fall alongside iOS 8.

Update: The purchase is now official:

expand full story

Flurry Stories July 9, 2014

‘Apple of China’ brand Xiaomi pips iPhone in latest Chinese app usage stats

Android may have the raw numbers, but iPhone users have always been the ones to make the most use of their phones – from web browsing through enterprise to paid apps. Mobile analytics company Flurry reports that one Android brand has finally caught up – but only in China.

Over the past 6 years, the average Apple iPhone consumer has spent more time in apps than consumers of every Android device we track- by a wide margin. This year, it looks like the story is about to change. In an analysis we conducted on a random sample of 23,000 devices in China throughout January 2014, we found that Xiaomi is now in the lead as far as time-spent in apps is concerned.

It’s no coincidence that the brand is Xiaomi. The company, and its CEO, has blatantly copied Apple’s marketing approach in every way from product launches right the way down to the Steve Jobs style clothing of the company’s founder. The company even recently announced an iPad mini clone known as the Mi Pad.

Xiaomi’s antics have so far been ignored by Apple, which has been focusing on developing good relationships with China, but given the company’s ambitious international expansion plans, there may come a time when Apple has to take a harder line.

(via TNW)

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