I was genuinely excited when my colleague Mark Gurman revealed iOS 9’s Proactive — Apple’s competitor to the Android assistant Google Now — because it sounded like something that would radically improve my daily iPhone use. “Like Google Now,” Mark said, “Proactive will automatically provide timely information based on the user’s data and device usage patterns,” details Apple confirmed when it officially announced Proactive at WWDC. Google Now’s success made an Apple response inevitable: who wouldn’t want an iPhone that correctly anticipated your needs, reducing your time spent manually hunting for information?
But unlike Google, which Apple CEO Tim Cook has portrayed as a miner of personal data for “God-knows-what advertising purpose,” Apple has positioned itself as a champion of user privacy. As such, Proactive apparently doesn’t use cloud servers to process your personal data, which Google has done to great effect. Instead, iOS processes data directly on your device, so its scope — whatever your device is holding — and utility are a lot more limited. Consequently, the iOS 9 beta version of Proactive doesn’t do much; its features could have appeared on the annual WWDC slide that flashes 50 new iOS additions on screen for less than a minute before disappearing.
Readers, I’d like to ask you a question. We’ve seen what Google and third-party developers are currently doing with Google Now cards, and it’s pretty awesome — everything from helping you manage commutes (like Proactive) and trips (way beyond Proactive) to finding TV shows, scheduling return taxi rides, and sending birthday greetings. My question: would you rather see Apple slowly iterate on Proactive as it sorts through each new feature’s privacy implications, or tackle Google Now with a bolder and more powerful Proactive, privacy be (mostly) damned? A poll is below…
If you need to deploy iOS or OS X devices to your employees or organization, having cloud access to setup, deploy, and manage your fleet these days seems like a no-brainer. That’s why our go-to recommendation is Bushel, a super easy-to-use and slick web-based app that offers cloud access to deploying and managing Apple devices. The perfect supplement to Apple in the workspace, Bushel — created by JAMF Software — is a few steps ahead of the game. In this article, we walk you through how to use Bushel (which is free for up to 3 devices) to manage your fleet of Apple devices.
In special collaboration with 9to5Mac, Bushel is also offering a challenge to businesses: Try out Bushel and get entered to win free Bushel for life, as well as a free iOS device for your company. expand full story
The team behind the Taig jailbreaking app for iOS 8.4 has finally released the long-awaited Mac version of their software. Previously only a Windows version of the app was available, forcing users on Macs to need to rely on other apps or use Boot Camp to tweak their iOS devices.
If, like me, you’re still looking to jailbreak your phone to get a few tweaks that Apple hasn’t yet “sherlocked,” you’ve now got one more way to do so. You can download the free Taig tool from the team’s website. It supports everything from iOS 8.1 and up.
Apple has released an updated build of iOS 8.4.1 for registered developers to test on iPhone, iPad, and iPod touch. iOS 8.4.1 beta 2 features build number 12H318 and comes just over two weeks after the initial beta version.
While the initial beta of iOS 8.4.1 didn’t feature any noticeable changes, the X.X.1 label suggests it is primarily an under-the-hood update to iOS 8.4 without feature or visual changes. iOS 8.4 launched in late June and introduced Apple Music with Beats 1 to the iPhone, iPad, and iPod touch. expand full story
When Apple and HBO announced the launch of the HBO Now streaming service, they said that their app would be exclusive to Apple devices for three months. Now, a quarter year later, that agreement has expired and other providers are looking to distribute access to the television network’s streaming app.
One of the biggest names looking to get into the HBO Now market is Verizon. The mobile carrier and FiOS provider announced today that it will be bringing the service to its 100 million customers…
Famed designer Surenix and developer Kyle Howells have teamed up to create a new iOS task switcher/Control Center replacement called Alympus, which combines a full screen of toggles with a new music controller and a customizable grid layout for running apps.
There aren’t too many cool apps that launch first on Android, but Google Spotlight Stories is one. It plays sweet, animated stories using a mix of 2D and 3D imagery – the cool part being that you can ‘look around’ the scene simply by rotating your phone.
Immerse yourself in a world of storytelling made just for mobile. Engineers and critically-acclaimed filmmakers are bringing stories to life using the latest advances in mobile technology. Using 3D and 2D animation, 360° spherical cinema-quality video, sound sphere audio and sensor fusion techniques, the screen is now a window into a story that unfolds all around you. Look anywhere, follow individual characters, watch it over again and again. It’s a little different each time. Google Spotlight Stories is your mobile movie theatre.
There’s some heavy-duty talent behind the creation of the stories, the debut story Windy Days being created by former Pixar animators, and Help by Justin Lin, director of The Fast and the Furious …