According to Amazon, it was unfazed by the announcement of the iPad mini by Apple earlier this week. In fact, the company sold a record amount of $199 Kindle Fire HDs on Wednesday since being available on the market.

AllThingsD reported:

In response to a question about how Kindle sales were faring following Apple’s iPad mini announcement on Tuesday, Amazon spokesperson Drew Herdener reported they were selling better than usual. “Wednesday was the $199 Kindle Fire HD’s biggest day of sales since launch and up 3x week over week,” according to a statement emailed to AllThingsD.

For those keeping tabs, the Kindle Fire HD features a 7-inch IPS display, 1.2GHz dual-core processor, 11 hours of battery life, and a weight of 13.9 oz.

Price presumably played a factor.

[Image via Wired]