Despite rapper Jay-Z having been temporarily in bed with Samsung earlier this year, Beyoncé proved herself the better half of the relationship when she voluntarily serenaded a fan over FaceTime at a concert in South Australia recently.

Beyoncé smoothly walked across the stage reaching out to her adoring fans when someone offered their iPhone in mid-FaceTime call.

“This is a first,” she said while taking the iPhone and still performing her song. “Hi. He’s doing FaceTime right now. Nice to meet you.”

What’s most impressive is the artist mentioned the Apple video calling technology by name, something that shows that it has entered into the mainstream vernacular.

That’s the most genuine of celebrity endorsements and evidence of Apple’s presence in culture. You know, making technology cool.

Meanwhile in Melbourne, Beyoncé proves herself a master of the iPhone photo bomb.