Initially billed as an exclusive to Tidal, Beyonce’s new Lemonade album is now available to buy on iTunes. Jay-Z’s streaming music service had been touting itself as an exclusive location to listen to Beyonce’s latest album. While Tidal maintains exclusive streaming rights, the album is now being freely sold for download elsewhere.
Tidal has attempted similar stunts in the past, with Kanye West famously stating his album ‘The Life of Pablo’ would never be on Apple Music and would be exclusive to Tidal. However, a track from the album soon showed up on Apple’s services a few weeks later. There is currently a class action lawsuit forming around the false claims of exclusivity.