Screen Shot 2013-12-12 at 18.00.41Apple has recently updated its online support portal on Apple.com with a more modern look and feel. The new design puts easier access to support for each of Apple’s products, with large images and clean lines. The older design (screenshotted below) was much more boxy and cluttered.

In the old layout, customers would have to click through to ‘All Products’ to get help about more obscure products. With the new design, the infinitely scrolling carousel puts everything on the portal homepage. It is also much clearer where to find the Apple communities and access phone support as other aspects of support have been removed completely from the page.

With the new look, Apple seems to be de-emphasising the videos and manuals in favour of prioritising the essential product support that most customers are looking for. There is clearly an iOS 7 influence here — white, black and flat all over.

The design of the individual product support pages remains the same as before. It is only the home portal that has been updated.

Screen Shot 2013-12-12 at 18.15.12

A screenshot of the previous design for Apple’s support portal.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

2 Responses to “Apple spruces up online support portal with new, simpler design”

  1. rogifan says:

    But there’s no buttons so how will someone know what to click/tap? /s