Following its release on Android back in July, Google has just made its One Today charity app available on iOS. For those unfamiliar with the app, it details a new charity everyday and encourages users to donate $1 a day, or more, to it. Users can share their donations to social networks, or keep them totally private.

One Today will present you with a new project every day from a nonprofit that is changing the world. You can donate to the projects that inspire you with just one click. Amplify your impact by sharing your donations with your friends on social media and matching their contributions to your favorite projects.

Google notes that all donations are tax deductible, as well. One Today is available on the App Store now.

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One Response to “Google releases One Today charity app on iOS”

  1. Jeff Kang says:

    *One Today charity Android app by Google*

    Reputation and points systems

    You could probably get more people to donate if you register more nonprofits with Google One Today. The app has Google+ profile declarations of charity.

    >”Your One Today profile also includes information based on your usage of One Today, such as which projects you’ve donated to.”

    Reputation and points systems can affect motivation, and may be the only source of motivation for some people to do something charitable.

    Combine competition with cooperation

    People by nature can be mostly status-conscious, self-interested, and competitive. Either you have a system that allows people to satisfy their ego by spending money on the purchasing of charity points, or you let people continue to flaunt their wealth through expensive cloths, cars, jewelry, etc..

    tl;dr: People will brag either way, so you might as well shift it to something more beneficial to everyone.